In a recent whitepaper, "Fundraising With Facebook," online fundraising solutions provider Artez Interactive examined how peer-to-peer fundraising campaigns were affected when event participants using the Artez platform were given the option to share their fundraising pages on Facebook or register for event with Facebook.
The Artez FPF app leverages the unique power of friends to help fundraise within Facebook for charity ride, walk or cycle campaigns; share information about fundraising targets; track progress and post updates and pictures about the events — all with just a few clicks — and without ever leaving Facebook.
The concept of multichannel fundraising isn’t new, but it has certainly evolved to new levels of relevance as the result of the recent advances in and proliferation of mobile and social media. The three phases outlined below highlight the evolution of multichannel fundraising.
It’s quite possible that the direction Facebook is heading with Timeline Apps will help Facebook make good on the promise of social media becoming an important, productive and measurable channel for fundraisers. So what’s the big deal? Why is this announcement potentially so important for fundraisers? Here are five reasons why I think this announcement will make a difference for the nonprofit sector.
Online games and other interactive efforts helped many charities increase donations during the crucial last months of the year, and many experts now expect to see far more of them in the coming year.
Giving donors a specific activity, such as making gifts or signing petitions online, makes their experience exciting and keeps them involved with the charity in a way that is more powerful than a standard donation page, says Claire Kerr, director of digital philanthropy at online fundraising-software company Artez Interactive.
But not all observers are sold on the durability of the new approach.
Artez Interactive is proud to announce the launch of a new social fundraising app. The Friendship Powered Fundraising™ app enables friends to share the charities and social causes they support on their Facebook Timeline. The Artez app is designed for people who want to tell their friends on Facebook that they donated to a cause they care about.
If your organization already has an online holiday campaign underway, congratulations and best of luck this season! If not, hopefully this offers some inspiration for planning a winning holiday campaign next year. Remember, the first step is putting a date on the calendar next summer to plan!
At Facebook's developer conference, f8, Artez Interactive, a multichannel fundraising solutions provider, announced a new Facebook app that enables friends to share the charities and social causes they support through the Facebook Platform.
Artez created the app for several high-profile charities who will soon launch the feature including Free The Children, Canadian Diabetes Association, Canadian Red Cross, Kids Help Phone, SickKids Foundation, The Baycrest Foundation and the Leukaemia Foundation of Australia.