Following is some information you need to know when considering using an outside resource for fundraising assistance, fundraising service providers. (And, no, this isn’t an argument that one method is better than another.)
During the last few years, the case for knowing and improving every fundraising organization’s donor-retention percentages has nearly reached a fever pitch. One of the first methods to improving donor retention may sound obvious, but it is so often taken for granted: proper gift acknowledgment. In many ways, the thank-you letter is a “springboard” to improving donor retention. Is there any better opportunity to solidify a relationship than in the process of thanking a donor for his or her gift?
For the first time in five years, charity respondents to the annual Fundraising Effectiveness Project survey saw positive gains in giving, but still continued to lose donors faster than they gained them.
In my recent webinar with 4GOOD/Nonprofit Webinars about How Creative Thank-Yous and an Attitude of Gratitude Can Supercharge Your Fundraising, it became apparent there’s one question many of you struggle with: How on earth do you develop a system that assures thank-yous really get out in 48 hours? Heres' the biggest secret: 1. You’ve got to get everyone in your organization to buy in to the 48-hour rule. This is perhaps the most important thing you can do to sustain donor relationships.
As the donor public has been focused on nonprofit overhead in recent months, it seems that nonprofits have in turn been focusing on their costs to raise money. That's perfectly logical and wise, but this has generated a lot of questions and misunderstandings about what and how consultants or agencies charge.
Nonprofits can learn from e-mail campaigns corporate marketers are sending. Corporate e-mail programs have focused on delivering value. They test offers, messaging and more. They send relevant content based on subscriber interests, preferences and actions. Think about what’s in your inbox. Daily deals, airfare price alerts, offers from favorite retailers and social media alerts. Add in family and friends and the inbox has become a competitive place.
So, how can your e-mail campaigns stand out? Here are three ways: use personalized messaging on different audiences, test subject lines and calls to action, and follow up.