Tough Choices Can Lead to Big Payoffs in Your Fundraising Career
March 27, 2014

As fundraisers, we can get caught up with the strategic planning for our programs and achieving our quarterly goals — so much so that we neglect any intentional effort to manage our own careers. We still grow and get recognition, but it may be more haphazard because we couldn’t find enough time to develop a plan for our own career. If you’re stuck in that whirlpool, here are some non-time-consuming ways to manage your career and, therefore, impact your future.

AFP Fundraising Conference Takeaways: Putting Passion Into Practice
March 26, 2014

If you are eager to build on your Association of Fundraising Professionals International Conference on Fundraising experience, or if you were unable to attend and travel to Philadelphia in two weeks is viable, let me encourage you to take advantage of another learning opportunity. FundRaising Success' Engage Conference is April 10. This is a small, interactive, case-study approach to fundraising with a direct-response focus. Last year's inaugural event was one of the best I have ever attended — check it out today!

Eileen Heisman Named AFP's 2014 Outstanding Fundraising Professional
March 7, 2014

Eileen Heisman, ACFRE, whose leadership as president and CEO of National Philanthropic Trust (NPT) has transformed it into the largest, independent provider of donor-advised funds in the U.S., has been named the 2014 Outstanding Fundraising Professional by the Association of Fundraising Professionals (AFP).

The award is presented to the fundraiser who has practiced his or her profession in an exemplary manner for at least 15 years while generating significant revenue for his or her organizations.

Your Secret to Mindblowing Fundraising: Improve Donor Retention Just 10 Percent
January 30, 2014

I recently listened in on an interview between Gail Perry and Jay Love of Bloomerang. Do you know even know what percentage of donors you’re retaining? According to Love, less than 5 percent of fundraising offices know this answer! So you’re not alone. But you can do better.

Knowing your retention rate enables you to move it to something better. Did you know that a 10 percent increase in donor retention can increase the lifetime value (in dollars) of your donors by as much as 200 percent?

A Fundraising SWOT Analysis for 2014
December 27, 2013

Welcome to a new year and many challenges. Before you jump on the treadmill, take a deep breath and determine areas of personal focus for the upcoming year. Here is a blueprint for you, though each personal SWOT (strengths, weaknesses, opportunities and threats) analysis differs. It is always wise to evaluate personal progress as we grow in our career paths. Look in the mirror, and create your own template.