AARP

Campbell & Company is excited to announce five different events to discuss the implications of the Giving USA 2011 report for nonprofits in all fields. A national webinar, titled “First Look: Giving USA 2011,” will be held on June 21, 2011 at noon CDT, followed by events in Chicago (June 22), Cleveland (June 24), Boston (June 29), and Washington D.C. (June 21). Each event features an interactive panel of distinguished nonprofit leaders. 

The King’s Speech won Best Picture and other accolades at the Academy Awards last night.

It's also brought attention to the Memphis, Tenn.-based charity the Stuttering Foundation and garnered thousands of dollars from the increased attention to how stuttering can be overcome.

Donations in January to the foundation increased 10 percent from that same month in 2010. In February the Stuttering Foundation of America received $25,000 in donations versus the $10,000 it received in February 2010.

PRESS RELEASEFor Immediate Release Arlington, VA - November 16, 2010 - MINDset direct, an agency leader specializing inincreasing the value of donor groups, announces the addition of Karin Kirchoff as VicePresident to the MINDset team. In this position, Karin will work closely with MINDset'sclients in developing strategies to build and deepen donor relationships and maximizenet…

It’s impossible to target personalized messages and relevant communications to your donors if you first don’t know who they really are. But “how do you find out who your donors are?” Austin asked. The answer is crucial for identifying affluent donors for major-gifts campaigns and planned-giving prospects, as well as unearthing the proper marketing messages, corporate relationships — “Corporations want to work with organizations that have an overlapping market,” Austin said — and more.

When the Haiti earthquake hit back in January, the outcry and response were swift and plentiful. In this new era of the iPhone and other mobile devices, the biggest buzz in the fundraising sector was generated from the mobile-giving explosion following the disaster. But the biggest takeaway for fundraisers — all of them, not just disaster-relief organizations — is that donors have certain, higher expectations these days, and your organization must meet them.

That's right — even if you're in your 40s or 50s, you are a rare young donor. (Enjoy this last chance of being thought of as a young anything!) If you're under 40, well, statistically you don't quite exist. Charitable giving is almost entirely dominated by older people. It's their territory, the way pop music belongs to young people.

For too long, nonprofit marketers and fundraisers have decided how to communicate based on thinking grounded in direct marketing and economics. The problem with this approach is that it assumes people are coolly logical and make their decisions about supporting a cause based on a rational, linear thought process. We've laid out the cases for why our causes matter based on facts and numbers.

HARTFORD, Conn., August 19, 2009 —The Hartford Financial Services Group, Inc. (NYSE: HIG), in commemoration of the 25th anniversary of its industry-leading AARP(R)-branded auto and home insurance program, today announced the results of a new volunteerism and charitable gift survey among the 50+ population. The new research reveals key insights into the leading causes supported by consumers and how support may vary by age and AARP membership.

WASHINGTON, August 17, 2009 — The AARP Foundation Women's Scholarship Program today announced a $1.5 million grant from the Walmart Foundation that will help 450 women aged 40 and up receive job training and educational opportunities that will help support themselves and their families.

CHICAGO, June 9, 2009 — Today at AARP's 2009 Diversity and Aging Conference, the AARP Foundation announced a $1.1 million gift from the Harrah's Foundation to help current and former caregivers meet caregiving responsibilities while building their own long-term financial security.