As nonprofits and direct marketers look ahead to 2014, the future is anything but certain. Here, five top industry insiders share their wisdom on the potential threats facing our industry — and offer their best advice — so you can be prepared for whatever 2014 has in store.
David Whitehead of AARP Foundation, Dennis McCarthy of Blackbaud, Anirban Basu of Sage Policy Group, Joe Schick of Quad/Graphics and George Lizama of Production Solutions make their predictions and offer advice.
In the holiday spirit, Chase will be doubling its donations to AARP Foundation in support of Drive to End Hunger, a national effort to end hunger among older Americans. Throughout November and December, Chase will work to make the holidays a little bit brighter for older Americans by donating $0.06 for each purchase made with the
AARP® Visa® Card from Chase and $2 for each new account opened. Chase will donate up to $2 million to AARP Foundation in 2012.
RR Donnelley announced that it has been awarded a multi-year agreement that renews and expands its relationship with AARP, the leading nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people 50+ have independence, choice and control in ways that are beneficial to them and society as a whole. Under the terms of the agreement RR Donnelley will provide a comprehensive range of magazine and direct response printing, premedia and logistics services.
Chapman Cubine Adams + Hussey received a platinum Big Idea Award for a campaign with The Trust for Public Land and 19 (for a total of 20) 2012 MAXI Awards for its direct-marketing efforts on behalf of 13 clients. The awards span multiple categories and include CCAH’s work in digital media, direct mail, multichannel and telemarketing.
Older Americans give to charities and other important causes more generously than most other Americans, according to a survey released by Chase Card Services, a division of JPMorgan Chase & Co.
To promote its charitable work, JPMorgan Chase financed and sponsored the “American Giving Awards,” which were televised by NBC on Saturday night. The two-hour show, with Bob Costas as host, profiled recipients of Chase donations.
The producers and the network said Friday that the awards show was a feel-good holiday season special.
DMW Direct, a direct response advertising agency, announced that it won five MarCom Awards, an international awards competition that recognizes outstanding creative achievement by marketing and communications professionals. The company received two awards in the Platinum category, three awards in the Gold category, plus two Honorable Mentions.
Hoagland comes to Newport with more than 30 years of agency experience. During this time, Hoagland launched and grew highly successful fundraising programs for March of Dimes Canada, The Jimmy Fund, Feed the Children, Save the Children, International Child Care, American Red Cross Chapters, Campaign for Tobacco-Free Kids, AARP, HSUS, Paralyzed Veterans of America, The Missionary Oblates of Mary, and others.