News

How Important is a Nonprofit Certification to Executive Advancement?
July 6, 2018 at 1:57 pm

How important is a nonprofit certification? I encourage each nonprofit executive to review the landscape of opportunities for growth and development and pursue them with vigor. I have advanced degrees, taken many certification classes, and have been a proud CFRE member for more than 25 years...

2018 Fundraiser of the Year: Tabitha Glenn
July 5, 2018 at 10:02 am

At ALSAC/St. Jude Children’s Research Hospital, Tabitha Glenn is responsible for all aspects for direct response marketing to donors who give through television, mail, radio and digital marketing programs, which include lapsed donors and acknowledgment...

4 Questions to Answer Before Creating a Nonprofit Content Marketing Strategy
July 3, 2018 at 9:00 am

Do you have a successful nonprofit content marketing strategy? Running a successful nonprofit requires budgeting effectively and justifying every expense. This reality makes it even more surprising that in a recent survey of nonprofit marketers approximately 49 percent said they could not demonstrate how content marketing has improved fundraising efforts and 35 percent couldn’t say whether content initiatives have increased donations or sales...

Avoiding the Potholes of Dysfunctional Boards
July 3, 2018 at 8:54 am

Dysfunctional boards? Let’s discuss. Someone (several someones actually) have asked if private sector boards work “better” than nonprofit boards. While you might think that having everyone pulling in one direction—profit-making—would mean that a board would be easier to manage—I would point you to Exhibit A, Uber. Enough said...

2018 Board Member of the Year: Starr H. Purdue
July 3, 2018 at 9:05 am

Starr H. Purdue has served on Navicent Health’s board of directors for 15 years and as board chairman since 2009. She has tirelessly devoted her time and talent to improving the services offered at Navicent Health, a 970-bed health system providing an estimated 800,000 residents of central and south Georgia with a continuum of health care...

5 Capital Campaign Myths Debunked
July 2, 2018 at 12:41 pm

Many of the concerns people have about capital campaigns—and the majority of mistakes they make during campaigns—can be laid at the foot of five common capital campaign myths...

A Major Gift Officer Can Care for Donors
July 2, 2018 at 12:31 pm

A few years ago, I was meeting with a major gift officer I was helping to manage and work on her strategic plan for all of her donors. We started talking about touchpoints for her donors...

Celebrate Your Monthly Donor Wins
July 2, 2018 at 12:34 pm

Today is the start of a new fiscal year. Time to write down your goals and celebrate your wins of this past year. Keep doing what you’re doing and celebrate your small consistent monthly donor wins...

2018 Executive of the Year: Dr. Matthew Naylor
July 2, 2018 at 12:50 pm

An Australian native, Matthew joined as president of the National WWI Museum and Memorial in 2013, bringing with him over 25 years of experience in organizational leadership. Under his leadership, the museum and memorial has achieved unprecedented success...

#NPPTrendingNow Ep 50: 5 Keys to Building Your Nonprofit Like a Business
June 29, 2018 at 9:32 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: the importance of focusing on the nonprofit's need, building up your nonprofit like a business and how a $1,500 Facebook fundraiser transformed into a $15 million campaign...