News

Creating Real Value With Corporate and Other Large Nonprofit Partners
May 10, 2018 at 1:34 pm

If there’s any industry that relies on helping hands and team work, it’s the nonprofit sector. We realize corporate and other large nonprofit partners are pillars to our success and strive to ensure they are truly recognized as part of our team...

Video Storytelling Builds Emotional Bond Between Nonprofit and Prospect
May 4, 2018 at 11:33 am

Video storytelling is a power tool. It has the capability to evoke much more emotion than copy because it is a visual tool. And as nonprofits, they need that kind of emotional trigger. At the NTEN Nonprofit Technology Conference in New Orleans this past April, I sat down and spoke with two experts in the field to help me understand more about the concept of video storytelling...

Right Message, Right Time Means Big ROI
May 9, 2018 at 1:28 pm

We often get caught up trying to figure out how to motivate, “inspire” our supporters. It turns out that the thing we can do to inspire them most is to congratulate them for what they’ve already done...

Why Would Prospective Donors Give to Your Charity?
May 8, 2018 at 12:33 pm

Claire Axelrad writes on Clairification about the four criteria that influence donor decision-making, and they're not based on your needs. If you’re relying on prospective donors to deliberate on the merits of your appeal based on the need you convey, you’re on the wrong track...

Top 3 Ways to Steward Monthly Donors
May 7, 2018 at 11:01 am

You must engage with your donors, unless they told you upfront they didn’t want to. So, here are my top three ways to steward monthly donors...

Don’t Talk Yourself Out of a Big Nonprofit Gift
May 7, 2018 at 11:10 am

I think I’m going to lose it. In the past couple of weeks, I’ve talked to the leadership of three different organizations that have created a belief in their heads that “their” major donors will not give big nonprofit gifts...

#NPPTrendingNow Ep 43: Nonprofit Tech Hacks You May Have Missed
May 4, 2018 at 11:38 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: donor records that every MGO should keep track of, what to consider when thinking about board diversity and technology hacks to increase fundraising...