News

Robots and Major Gift Officers
August 19, 2019 at 11:45 am

I titled this post “Robots and Major Gift Officers” to get your attention and to make the point that it would be ridiculous to even consider that a robot could be a major gift officer. But I also want to make the point that in your daily major gift work, you have to guard that you don’t do robot-like work.

You Can Make Recurring Gifts From Your Donor-Advised Fund
August 19, 2019 at 12:01 pm

Just like donor-advised funds are growing, I foresee that recurring gifts from DAFs will grow as well. It’s yet another way for donors to support your organization on an ongoing basis. And the gifts are certainly nothing to sneeze at!

#NPPTrendingNow Ep 100: Peer-to-Peer Fundraising Study
August 16, 2019 at 11:56 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: 40 nonprofit trends for 2019, peer-to-peer fundraising study and metrics for measuring nonprofit success. 

Have Any of Your Donors Hit ‘for the Cycle’?
August 16, 2019 at 11:40 am

If you have ever played baseball, you would be familiar with the term “cycle.” The cycle is hitting for a single, double, triple and home run. These hits allow the hitter to end up at first base, second base, third base or home plate, respectively.

The NonProfit Voice Ep 3: Livestreaming for Social Good
August 15, 2019 at 12:15 pm

Welcome back to The NonProfit Voice Podcast! In this episode, Nhu Te, Editor-in-Chief of NonProfit PRO, sits down with Mike Kinney, managing director of digital fundraising at Children's Miracle Network Hospitals, and Marc Rubner, CEO of DonorDrive, to explore creative ways of using livestreaming in fundraising.

5 Email Marketing Must-Do's to Boost Nonprofit Donations
August 15, 2019 at 11:20 am

Email marketing is a key strategy for any nonprofit’s overall fundraising strategy. While email is a digital platform for persuasive rhetoric, which can be used to help convince people to donate, this can only be done when email is used correctly.

Study Helps You Better Understand Donor Behaviors
August 15, 2019 at 11:55 am

Today’s nonprofits are not just focused on getting the donation; they are now more focused on understanding donor behaviors, so that they can understand how they can resonate with their donors and connect with them in an authentic way. Classy recently released a new report, “The State of Modern Philanthropy 2019,” where it analyzed trends in return donor behavior.

Why Do You Give Monthly?
August 14, 2019 at 11:23 am

Next time you send a survey to your monthly donors, ask them why they’re giving monthly. Collect the answers and put it into a word cloud yourself. It’s a tremendous visual way to see what’s important to your donors. You can put it on your bulletin board, and you could even put it in other communications.