News

Trump Buyer’s Remorse? Not Likely…
May 16, 2018 at 2:01 pm

For this blog, I leave you with the idea that Trump supporters, having overtly displayed their attitudes on Facebook, in interviews, in conversation, with yard signs, are now in a position in which the odds of changing their minds are close to zero...

Nonprofit Evaluation: Own Your Financial Transparency Story
May 14, 2018 at 11:56 am

In any industry sector, it is vital to own your story. This is especially true in the nonprofit sector where many prospective donors rely on nonprofit evaluation sites, like Charity Navigator, for making decisions on what organizations to give money...

Is CFRE Certification Worth It?
May 14, 2018 at 11:53 am

We are often asked if a degree or CFRE certification is necessary to be successful in major gifts. And this goes to a much larger question of the role education plays in preparing a person to do the job...

Monthly Giving Samples: Blasts From the Past
May 14, 2018 at 11:59 am

I never think of myself as a pack rat; but when it comes to fundraising, that’s exactly what I had become. So this past week, I took some time to go through old magazines and boxes of direct mail and, in particular, monthly giving samples...

#NPPTrendingNow Ep 44: What You Might Be Missing in Your Social Media Strategy
May 11, 2018 at 12:45 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: strategies for nonprofit social media marketing, why nonprofits should take advantage of video storytelling and ways to steward monthly donors...

The Anatomy of a Nonprofit National Conference
May 11, 2018 at 12:35 pm

The bottom line for you is to get out of the daily grind and attend a nonprofit national conference at least one time each year. Your academic and social batteries will be recharged and you will quickly realize others have the same problems as you. I bet you leave your conference inspired...

7 Practical Tips for Leveraging the Power of Nonprofit Social Media
May 10, 2018 at 1:39 pm

Due to the popularity of mobile devices and information readily available at the touch of a finger, nonprofit social media marketing is a powerful outreach tool to leverage. The pervasiveness of petitions, the emergence of movements like #BlackLivesMatter and #MeToo, and the increase in fundraising options provide a way for organizations to raise visibility, activate and engage audiences online...