News

Are You Ready for the Next-Generation Donors?
June 5, 2018 at 12:15 pm

Many nonprofit charities are starting to see changes in the donor composition of their fundraising programs. This is due in large part to the huge generational shifts occurring in the U.S. population today. As next-generation donors become the dominant givers, their needs and behaviors also have a greater impact on the giving process...

Innovairre's 'Win-Win' for Bedford County
June 5, 2018 at 12:41 pm

Innovairre recently announced that it will be investing $4.85 million to add digital equipment in Bedford County, Pa., which will open a number of jobs for people in the community...

The Simple Truth: What Your Donors Really Want
June 4, 2018 at 12:35 pm

Capital campaigns fund projects that are special and often big—like a building or new programs—that will move your organization to the next level of operation, making a difference in more people’s lives...

When Monthly Donors Want More…
June 4, 2018 at 12:30 pm

Donors are fascinating people; and monthly donors, at times, even more so. If you’ve been following me for a while, you’ll know that one of my recommendations is to invite your monthly donors to events...

#NPPTrendingNow Ep 46: How Can Nonprofits Communicate More Effectively With Millennials?
June 1, 2018 at 12:16 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: tips for painless graphic design, the ambassadorship model for nonprofit board fundraising and how nonprofits can better communicate with Millennials. Have…

Nonprofit Office Moves: How It Impacts Your Staff
June 1, 2018 at 12:17 pm

I was at a church meeting recently when the topic of nonprofit office moves came up. One individual said he had been moved at least six times during his career in the same city. In fact, every person in the room had been affected by at least one nonprofit office move during their career...

Renowned Marketing Trade Association ANA Moves Forward to Acquire DMA
May 31, 2018 at 1:00 pm

The Association of National Advertisers, one of the oldest and most reputable U.S. trade associations in the marketing industry is on the verge of acquiring another well-known marketing trade group, the Data & Marketing Association, formerly known as the Direct Marketing Association...

Online Fundraising Is Bigger Than Just Facebook
May 31, 2018 at 11:16 am

“Fundraising strategy” is a loaded term, but a strategy is so imperative to have as a nonprofit wanting to grow, stay relevant and make a huge impact in your cause space. And in a world where there are so many online fundraising options available, sticking with one plan of action can leave you pigeonholed and missing out on huge opportunities...