News

#NPPTrendingNow Ep 96: Social Science for Fundraising
July 19, 2019 at 12:54 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: capital campaign consultants, social science insights and digital wallets...

The Charitable Deduction Odyssey
July 19, 2019 at 12:28 pm

Individual income tax deduction for charitable giving provides a substantial incentive to give by reducing the economic cost of donating. In 2018, charitable giving by individuals was estimated to reach $299 billion at an annual revenue loss of around $44 billion...

Putting Text-to-Donate to Work for Your Nonprofit
July 18, 2019 at 11:28 am

We can all agree there are so many ways to reach donors and ask them to contribute that it’s hard to pick and choose. If text-to-donate is a medium you are considering for fundraising, here is what you need to know to expedite your decision-making process...

How Nonprofit Camps Are Changing in the Age of Technology
July 18, 2019 at 12:08 pm

Nonprofit camps have thrived for so long because they offer the youth in their community a healthy, safe environment to escape to for a few weeks every summer. Parents and kids alike understand the value of summer camp in a young person’s development...

An Open Letter to the Largest Percentage of the Nonprofit Workforce
July 17, 2019 at 12:57 pm

In 2014, those of you born between 1980 and 2000 became the largest generation in the U.S. labor force, including the social sector—those working in the purpose space either for nonprofit or for-profit organizations. Half of you are already occupying management roles...

How to Optimize Your Nonprofit's Prospect Pipeline
July 17, 2019 at 12:50 pm

If you serve on the board of a charity or are involved with a nonprofit organization, you've probably heard of the prospect pipeline. It's the framework and process that fundraisers go through when they work to find and nurture the people who ultimately become first-time or repeat donors...

2019 Marketer of the Year
July 17, 2019 at 1:04 pm

Beyond being an award-winning rockstar nonprofit communications professional, Maureen Maycheco created Reach Out and Read Colorado’s New Parent Empowerment Initiative, an innovative project focused on empowering expecting moms and disrupting the collective understanding of early literacy behavior change and messaging...

Truth Talks Ep 1: Saying No
July 16, 2019 at 11:46 am

Saying no is one of the hardest things to do. But, it perpetuates the burnout! In this first Truth Talks episode, T-Shank drops some "T-Shankspiration" about how to say "no," so you can focus on the things that matter most...

2 Social Science Insights to Strengthen Your Fundraising
July 16, 2019 at 11:24 am

At its core, fundraising is a persuasive craft. It involves using rational and emotional appeals to move listeners and readers to take some action, such as making a gift or volunteering time, in support of your cause. And while fundraising communications are often counterintuitive to people outside of the field, the reality is that most of its best practices are grounded in time-tested techniques and principles of classical rhetoric...

2019 Technology Professional of the Year
July 16, 2019 at 11:58 am

Dan Schoenfeld is experienced and proficient in building innovative, sustainable tools and services that benefit organizations in the philanthropic sector. As the VP of strategic development at Fluxx, he works to continuously grow platforms transforming the grantmaking process for the world’s philanthropic ecosystem...