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Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

Faced with uncertainty, lack of information or the need to make a quick decision, humans often default to “going with their gut.” Psychologists will tell you “the gut” is what they call “heuristics,” kind of mental shortcuts.

As you progress in your knowledge of fundraising, the importance of the concept of blending will come into play.

Your year-end giving plan must pay special attention to the last four days of the year online.

In-person peer-to-peer events inarguably were the type of peer-to-peer campaign most affected by the coronavirus pandemic.

Most would argue that cultural competence is just another way of focusing on diversity and inclusion.

Because writing is a solitary occupation, copywriters necessarily spend a lot of time inside their own heads.

Your nonprofit’s database is one of the most critical assets you own — or at least it should be.

Bringing about organizational change can be a difficult task.

Ultimately, it doesn’t really matter what we call it: sustainers, subscription giving, monthly giving or recurring giving.