News

How to Reach Your Goal By Reframing Your Capital Campaign
May 21, 2018 at 1:08 pm

Some capital campaigns feel like a long slog. They begin with a big burst of energy and some large gifts from truly committed donors. But a couple of years later when, perhaps, the campaign has reached 70 or 80 percent of the goal, and the same remarkable volunteers continue to gather once a month to strategize about prospective donors, it can be hard to sustain the energy...

What Do Nonprofit Monthly Donors Really Think About Giving?
May 21, 2018 at 1:01 pm

As you may know, Penelope Burk does some tremendous research on donors thinking and behavior. From her 2017 report, I was particularly pleased to see the tremendous move from donors with the focus on monthly giving, especially for younger donors. I reported on this before...

The Race to Nonprofit Mediocrity
May 21, 2018 at 12:58 pm

Over the course of a year, I would guess that Richard and I speak with over a hundred different leaders and managers of nonprofits. Every one of them desperately wants to grow their major gift revenue, but they, in turn, race to nonprofit mediocrity...

#NPPTrendingNow Ep 45: Why Nonprofits Need Social Media Marketing
May 18, 2018 at 1:28 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: questions to ask before buying donor management software, practical tips for implementing social media marketing into your nonprofit strategy and current trends in monthly giving...

5 Story-Driven Marketing Tips for Nonprofits
March 21, 2018 at 11:59 am

Storytelling is an integral part of sharing your nonprofit’s mission. What spurred passion in you to devote your time to serving this mission? Likely, helping a person in need or hearing an emotive story is what spurred your emotional connection to join or start the foundation...

Why You Should Treat Your Nonprofit Team Like Donors
May 17, 2018 at 2:23 pm

Not too long ago, one of my managers came into the office to speak to me about a team member. The team member was a valued employee and wanted to discuss opportunities for advancement...

Fundraising Success: Saying Versus Hearing
May 17, 2018 at 2:26 pm

When we seek fundraising training to improve our skills—and get better results—one of those skills is distinguishing between “saying” and “hearing...

Colorectal Cancer Prevention Program Makes Its Debut in Philadelphia
May 17, 2018 at 2:30 pm

Colorectal Cancer recently announced the launch of its colorectal cancer prevention program in Philadelphia. March Forth is a national prevention and screening initiative that works with partners, families and advocates across the country and aims to close the screening gap...