News

The Ethics and Opportunities of Nonprofit Guerilla Marketing
July 19, 2018 at 11:13 am

We can see what the field really lacks is innovation or developing a new advertising technique that grabs attention and provokes like no other. In response to this need, nonprofits have slowly begun to adopt highly effective—but highly risky—ad schemes, known as nonprofit guerilla marketing campaigns...

How to Review Fundraising Copy Fast
July 19, 2018 at 11:00 am

Do you spend a lot of time revising fundraising copy? Many CEOs have complained to me privately about this. I’m talking about drafts of grant proposals, letters of intent, donor appeal letters, fundraising reports, cases for support, newsletters, even donor emails—documents like that...

Why Acquisition Should Be a Top Priority
July 18, 2018 at 12:34 pm

Acquisition is a major topic. The data tells us that is exactly what we should be talking about. There is a troubling trend in American charitable giving that should be sobering to every nonprofit that depends on individual giving...

The Science of Improving Online Donations
July 17, 2018 at 11:25 am

Anyone on social media sees the requests for help. Someone’s friend finds herself in a tight spot, or a group they work with is seeking online donations for a building fund, so they post a message about it and include a link where we can give a couple dollars to help. It is crowdfunding, and it works...

Maximizing the ROI of Fundraising Auctions
July 17, 2018 at 11:28 am

Most nonprofits will plan one or two big fundraising auctions per year leading to high expectations. Organizations need to find a multitude of ways to increase revenue streams to avoid leaving much needed money on the table. The following are some tips to help development teams create financially successful events...

10 Nonprofit Marketing Strategies to Efficiently Engage Millennials
July 16, 2018 at 10:31 am

Social scientists identify several differences between Millennials and other generations. For example, Millennials are less interested in owning cars and houses or starting families than Baby Boomers. However, Millennials also typically have high levels of student debt and may live at home longer than people from other age groups...

What to Do When Your Monthly Donors Click and Leave?
July 16, 2018 at 10:29 am

This problem doesn’t just occur with monthly donors, but with all donors. That last step, finishing the donation is the key. But often, the donor clicks through. They’re ready to make a gift, but for some mysterious reason, they leave. They never finish the donation...

Are You a Lone Wolf?
July 16, 2018 at 10:25 am

History books and our current culture like to tell stories of success of the “self-made man.” We all grow up thinking that if we become the lone wolf and just do something on our own it is more noble than having someone help you. I think that is a pile of garbage...