News

#NPPTrendingNow Ep 59: Pitfalls, Best Practices to Millennial Engagement
September 21, 2018 at 12:15 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: matching gift behavior, Millennial engagement and #GivingTuesday tips...

Do You Have a Philanthropic Heart?
September 21, 2018 at 12:09 pm

When I was 11 years old, I played little league baseball and was a boy scout. I was also involved with Moose Lodge activities and other nonprofit organizations. In each of these cases, there were fundraising activities and events I was involved with in a variety of ways. I wanted to generate time, talent and treasure at an early age and had a philanthropic heart...

The Nonprofit Chatter Ep 2: Breaking Down Silos
September 21, 2018 at 12:19 pm

In this episode of the Nonprofit Chatter, Nhu Te, Editor-in-Chief of NonProfit PRO, and Taylor Shanklin, VP of Marketing at Pursuant, get into the nitty gritty details about silos within nonprofits. We will be joined by Chas Offut, senior director of Development Services, Digital, at PBS National, and David Sacchetti, director of client solutions at Pursuant.

Then & Now: The Evolution of Donor-Advised Funds
September 19, 2018 at 12:45 pm

As we discussed last year in the April issue of NonProfit PRO, donor-advised funds have been picking up speed lately, and they’re rapidly growing in popularity as the way to give to charities.

People-Based Marketing: Reading the Signals
September 20, 2018 at 12:48 pm

Signals are all around us, from the “Don’t Walk” sign when you cross the street to the microwave beeping when your food is done. Even the most seemingly insignificant signals help us operate more efficiently, taking the guesswork out of day-to-day tasks...

How Nonprofit Marketers Can Retain Donors with Email Marketing
September 19, 2018 at 12:28 pm

Email marketing is one of the top channels for nonprofit marketers to communicate with key audiences. For nonprofit marketers, email marketing can help to retain existing donors but also to convert new ones through relevant, personalized and valuable content...

Matching Donations—The Real Story
September 19, 2018 at 12:32 pm

Matching donations is a tool that is regularly employed in nonprofit fundraising campaigns. Most of us believe that this appeal works, but without much empirical evidence. It’s mostly a gut feeling. Perhaps not surprisingly, research on matching donations is equivocal...

4 Time-Saving Podcast Tips for Nonprofit Organizations
September 18, 2018 at 10:07 am

These 4 podcast tips will help nonprofit podcasts find ways to use automation to streamline workflow. Podcasting guru Yann Ilunga delivered these tips at the 2018 Podcast Movement in Philadelphia...