News

How Artificial Intelligence Can Improve Your Nonprofit Fundraising Channels
March 26, 2019 at 11:53 am

Big promises are being made about artificial intelligence and how it will impact our lives. Experts say artificial intelligence is slowly “edging” its way into daily life, but tectonic changes in transportation, the workplace and lifestyle have yet to pass. So, when will artificial intelligence truly “arrive”?...

Why Nonprofits Should Use Google Tag Manager
March 26, 2019 at 11:56 am

If it happens on your website, it can (almost) always be tracked. Most nonprofits we work with are already using Google Analytics. But fewer have heard of Google Analytics' "big brother" in the conversion tracking space—the almighty Google Tag Manager...

Are You Caught in the Major Gift Chaos?
March 25, 2019 at 11:28 am

When Richard and I are out talking to prospective clients, one of the questions they often ask us is, “For the clients you have worked with who were not successful, what was one of the contributing factors?” We love this question...

4 Important Steps to Improving Monthly Donor Retention
March 25, 2019 at 11:26 am

Last week, I wrote about the coverage ratio for monthly donors and how important it is to start tracking it. If you don’t have a process in place monthly donor retention, you may find that you are not growing at all, no matter how many new monthly donors you bring in. You may just be treading water...

#NPPTrendingNow Ep 81: How to Improve Your Sustainer Retention
March 22, 2019 at 11:41 am

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: sustainer retention, artificial intelligence changing the nonprofit sector and a checklist for a new major gift program.

Does Your Organization Have a Nonprofit Succession Planning Program in Place?
March 22, 2019 at 11:33 am

I am continually amazed at the growing number of nonprofits without an nonprofit succession planning program. This scenario applies not only to the CEO position but other key administrative positions. I am also referring to chief development officers. Running an effective nonprofit is difficult enough without having succession planning issues...

7 Tips for Hosting Donor Cultivation Events
March 21, 2019 at 11:56 am

Donor cultivation events should be an important part of your fundraising program. Whether you are a small or large nonprofit or if you are raising money for annual operations for capital campaigns, you need to incorporate them as a vital element of your yearly development calendar.

Opinion: The NCAA Should Have Its Nonprofit Status Revoked
March 21, 2019 at 12:03 pm

One of the great pleasures in working with nonprofits is getting up every day and knowing that you are helping them do good on behalf of their constituencies. There are nonprofits out there that advocate on behalf of people living with autism, cancer, ALS and cystic fibrosis...

Donor Acknowledgment Is Important for Every Nonprofit
March 20, 2019 at 12:00 pm

Are you using the same thank-you letter repeatedly? If so, that needs to change. Instead, add elements that make your letters unique to your nonprofit and update the letter frequently...