Web Design

Social Media Pages May Be Just Placeholders for Many Nonprofits
March 10, 2016 at 11:09 am

Social media may be a "big miss" for nonprofits. That is according to the Nonprofit Social Media Scorecard by Dunham and Co. and the Marketing Support Network. Despite all the advice available on the Internet, webinars, books, and the shouting of various consultants, it appears that nonprofits have only gotten part of the message about social…

8 Ways to Grow Your Mission With Videos
March 3, 2016 at 10:19 am

Quick: You have just a few seconds to catch your audience’s attention, inspire and educate them, and then offer a call to action. Internet users are fickle, busy and they don’t have time to waste. That’s partly why video marketing is so popular—it’s a highly effective engagement tool. According to Visually, a video on a…

5 Ways to Optimize Your Nonprofit’s Website Content
February 22, 2016 at 10:24 am

Your nonprofit can have the most amazing website on the planet, but if nobody can find you, it’s just going to sit there to the sound of crickets. It’s true. You’ll get no visitors, no engagement, no action. That’s why it’s vital to use SEO best practices and optimize the content on your website for…

How to Get Site Visitors to Commit to Their Donations
February 10, 2016 at 10:58 am

When potential donors hit your website, the design should lead them easily to and through the donation process. Your main goal is to make the giving experience straightforward and boost the commitment level of someone who is thinking of donating. At the most basic level, you should have a button on your website that takes…

The Nonprofit Website Tweak You'd Be Crazy Not to Try
February 1, 2016 at 11:07 am

Ah, the age-old debate: Should we feature a pop-up ask on our nonprofit website or not? I have a problem with this question though. I don’t think it’s the right question to ask. It’s not whether or not you should have a pop-up ask; it’s what should you be asking for?...

Why Well-Designed Landing Pages Are a Must
January 15, 2016 at 10:04 am

When it comes to your nonprofit’s website, landing pages may be the single most important thing for you to be concerned about this year. They’re critical for many reasons, including SEO—so let’s start with the basics. What Are Landing Pages? Landing pages are the pages on your website that ask visitors to take a specific…

How Great Monthly Giving Pages Compel Donors to Give
January 6, 2016 at 9:43 am

Do you have a special page dedicated to monthly giving on your website? If not, consider creating one. Since building monthly giving has one of the biggest payoffs for charities, a page just for this program seems like a no-brainer. Here are several monthly giving pages that stand out, starting with the National Audubon Society.…

Seinfeld, Lemonade Stands and Lessons for Your Online Experience
September 3, 2015 at 6:00 am

When I heard about Jerry Seinfeld’s roadside lemonade fundraiser run-in with the East Hamptons Town Police Department, I was excited. Why? Because I love when nonprofits and stand-up comedy come together. (Police involvement or not). As someone who spent years in the stand-up world, I think there’s about a hundred things that nonprofits can learn from stand-up comedians, particularly about their online experience. So in honor of Jerry’s lemonade uproar and the ultimate rule of comedy, here are three of them...

From 2005 to 2015: The Radical Effect of Social Media on Nonprofit Web Design
August 11, 2015 at 2:33 pm

The average person worldwide has five social media accounts and spends an average of one hour and 40 minutes browsing these networks every day. In 2005 Facebook was only open to college students and professors, Twitter didn’t exist, and the iPhone was still in concept mode. The Internet was primarily a desktop PC or laptop…

Dot-Org Turns 30
July 14, 2015 at 1:03 pm

On July 10, 1985, dot-org was born. That was the registration day of the first website to use the Internet domain, mitre.org, owned by a nonprofit that operates federal research centers. As the domain turns 30, its administrator, Public Interest Registry, is celebrating with a commemorative digital timeline, happy30th.org, which depicts when popular nonprofit websites…