Web Design

3 Principles of Conversion and 29 Tips for a Conversion-Focused Donation Page
June 23, 2016 at 10:09 am

Traffic. Average gift. Conversion. These are the three essential ingredients to fundraising and online fundraising. I discussed the role of traffic here (and how a Google Ad Grant can help), and today we’re going to look at conversion. Quite relevant as I’m currently at Unbounce‘s Call to Action Conference, which is essentially a two-day conference…

3 Powerful Tools to Help You Optimize Your Nonprofit Website
June 1, 2016 at 9:00 am

Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer and donate. You could ask for user feedback, but what users say and do are often polar opposites. You could check out your aspirational peers for best practices, but your supporters may…

Infographic: 7 Ways to Upgrade Your Nonprofit Donation Page
May 2, 2016 at 10:41 am

When website visitors arrive at your nonprofit donation page, you have seconds to turn that donor from a well-intentioned visitor to a donor. Whether donors arrive via email, social media or your blog, your nonprofit donation page needs to be banging all eight cylinders. Or, at least seven. Elevation recently published this snazzy infographic running down seven…

How to Do Spring Cleaning at Your Nonprofit
April 25, 2016 at 11:16 am

If the idea of doing any type of cleaning makes you want to scream, just think of how much better you feel when it’s done. Your house sparkles, and it can be cathartic to get rid of old clothes and shred paperwork you’ve had since the Clinton administration...

Top 10 Most Visited Nonprofit Websites (And What You Can Learn From Them)
March 31, 2016 at 10:25 am

Whenever anyone downloads our nonprofit website guide, that person gets an email from me asking for the biggest wish for his or her organization’s website. It’s fun to see what different organizations are working on, plus it’s a great way to keep a pulse on what’s weighing heavy on nonprofit workers when it comes to…

10 Secrets to Optimizing Your Online Donation Process
March 22, 2016 at 9:50 am

So you’re getting some traffic to your online donation page, but the donations aren’t quite rolling in. What gives? There are a few common reasons why prospective donors ditch your donation page or don’t give as much as you might like them to. Here are 10 ways that you can optimize your online donation page…

Social Media Pages May Be Just Placeholders for Many Nonprofits
March 10, 2016 at 11:09 am

Social media may be a "big miss" for nonprofits. That is according to the Nonprofit Social Media Scorecard by Dunham and Co. and the Marketing Support Network. Despite all the advice available on the Internet, webinars, books, and the shouting of various consultants, it appears that nonprofits have only gotten part of the message about social…

8 Ways to Grow Your Mission With Videos
March 3, 2016 at 10:19 am

Quick: You have just a few seconds to catch your audience’s attention, inspire and educate them, and then offer a call to action. Internet users are fickle, busy and they don’t have time to waste. That’s partly why video marketing is so popular—it’s a highly effective engagement tool. According to Visually, a video on a…

5 Ways to Optimize Your Nonprofit’s Website Content
February 22, 2016 at 10:24 am

Your nonprofit can have the most amazing website on the planet, but if nobody can find you, it’s just going to sit there to the sound of crickets. It’s true. You’ll get no visitors, no engagement, no action. That’s why it’s vital to use SEO best practices and optimize the content on your website for…