Web Design

AIDS Organization’s Site Lacks Passion, Power
January 1, 2008

For those of you who don’t live in New York City (or haven’t seen a Broadway show recently), Broadway Cares/Equity Fights AIDS has a reputation in town for living up to its tagline as “the nation’s leading industry based HIV/AIDS fundraising and grant-making organization.”

Analyze This!
January 1, 2008

We watch our open rates. We track our clickthroughs. But do we really know who we’re e-mailing? When we capture the all-important e-mail address, we’ve gained access to that person’s inbox (and, ideally, her approval — or at least an absence of disapproval) in order to communicate with her. Then we start sending e-mails … and more e-mails — and, for too many of us, we never look back. Yes, we track open rates, clickthrough rates, donations, number of new e-mail addresses and on and on. We do a great job of accumulating e-mail addresses and analyzing campaigns. But we’re leaving

Weaving an Effective Web Experience: Part 2 How does your site compare?
November 6, 2007

Blackbaud recently conducted an assessment in an effort to help nonprofit organizations evaluate their current Internet marketing efforts. In this second look at the results, we’ll delve into the “Visit Value” section. With more than 500 respondents, the questions in this section focused on a Web site’s “sticky” properties — if it feels fresh and trustworthy, and offers information and experiences that make a return visit likely. Here is a look at how nonprofits are using, or not using, these principles: Is your Web site content updated at least monthly? Responses: Yes 67%; No 33% If your site content is not updated frequently,

What’s the Big Idea?
November 1, 2007

Sponsoring a child is, for many Americans, one of the most identifiable and accessible forms of philanthropy. So much so it was even used as a comedic device in the film “About Schmidt.” At a recent conference titled, “Experimental Approaches to the Study of Charitable Giving,” held at the Woodrow Wilson School of Public and International Affairs at Princeton University, researchers presented evidence that suggested one victim’s story can be much more effective at raising money from people than the tragedy of, say, an entire community.

Going Beyond the Donate Button
September 11, 2007

The “Donate” button, for all too many organizations, is the Alpha and Omega — the beginning and end — of their online fundraising efforts. But such an unimaginative view leaves thousands, possibly hundreds of thousands, of dollars worth of potential donations lying on the table. Since online fundraising became an option, nonprofits have raised hundreds of millions of dollars through new media tools and technologies. And research constantly suggests that online donations and donors are increasing by the month. Median dollars raised online grew 27 percent between 2005 and 2006. The average amount raised jumped 40 percent from 2003 to 2005, with the

Multichannel Stars
September 1, 2007

Editor’s Note: Perhaps the best way for nonprofit organizations to learn how to effectively increase their online presence through innovative multichannel programs is to look to their peers that already are utilizing Web 2.0 channels for advocacy, friendraising and fundraising. We asked Katrin Verclas, executive director of NTEN: The Nonprofit Technology Network, to talk about some of the organizations that she sees as leading the way.

Web Watch: Anxiety-Free Interaction
May 1, 2007

Those of us over the age of 14 with busy lives are, perhaps, just catching up with the latest in user-based interactive Web sites. Sites like Wikipedia, MySpace and YouTube rely on heavy traffic and participation from Web visitors to generate fresh, meaningful content every day.

Web Watch: Simply Successful
March 1, 2007

On a typical day, you’ll probably see hundreds — if not thousands — of marketing messages by the time you get to work. You’ll see ads on TV or in the newspaper. See them on billboards and hear them on the radio as you drive. See them on hats as you walk. Hundreds more await you in your mailbox and e-mail inbox. So how can an organization with a wide array of programs and services cut through the clutter and grab attention?

The Young and the Restless
February 1, 2007

Someone 20 years old, or 30 or 40 — even 50 — might never become a direct-mail donor. He or she probably will give online from the beginning. And there’s evidence that online donors might act quite differently than their direct-mail responsive parents and grandparents.

They’re Doing What?
January 1, 2007

Results from end-of-year giving campaigns are still coming in, but one fundraising trend was clear in 2006: nonprofits’ growing expertise in integrating campaigns across multiple communications channels.

The increasing costs of acquiring new donors through traditional methods, the continuing challenge of donor fatigue and the exponential growth in online donations has spurred many organizations to bring online outreach into the mix.