Web Design

Top 5 Tips to Improve Your Digital Dollars in 2009
April 15, 2009

I hope you enjoyed last month’s article about online giving versus online fundraising, and why it’s so important to learn to distinguish one from another. For those of you who missed it, let me provide this disclaimer: I lead an online fundraising company, so my perspective is very pro-digital … but it’s also informed by 10 years of Internet fundraising experience, so I hope my insights will be of some value to you.

This month’s topic is timely as many of us face challenges in certain areas of our top-line income. As our major gifts and corporate support could be in decline in 2009, what can we do to pump up our digital giving?

Using the Web More Strategically
March 24, 2009

"Every nonprofit should have a Web site that actually furthers its mission — not just describes it," was the phrase that began the free webinar "e-Strategy for Your Nonprofit" hosted by CharityFinders, a firm that offers workshops on Internet strategy, consulting services and custom Web development.

Hitwise: Visits to Gmail Surpass YouTube
March 11, 2009

According to a new report by web measurement firm Hitwise, in the past two weeks visits to Gmail have been consistently higher than popular Google-owned video site YouTube. Additionally, these two sites have been contending for the #10 spot overall since the week ending January 10, 2009. Historically, the same top 10 sites have been fixed in their positions, so this shift represents the first big change in quite a while.

The Great Schlep
March 1, 2009

For fundraisers, 2008 was a year of change and challenge. Plummeting endowments, budget cuts and other lows added pressure to bring in new money while spending even less than before.

ASPCA Unveils New Grassroots Program
February 12, 2009

The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) today unveiled ASPCAAmbassadors.org, an new online network which will give ASPCA supporters across the country the chance to become an “ASPCA Ambassador.”

GlobalGiving Launches 'Operation: Give Love'
February 10, 2009

President Barack Obama has called on Americans from all walks of life to embrace a new spirit of change and community service. This Valentine's Day, Americans have an opportunity to heed this call by joining the ranks of GlobalGiving Cupids — special individuals who give back to those in need and inspire others to do the same.

Mark Morris Dance Group
November 1, 2008

If you’re a fan of dance, you’ve probably heard of Mark Morris. His witty, inspired choreography is celebrated for its thoughtful relationship with musical accompaniment and exceptional craftsmanship. Morris’ work is accessible to the dance novice but sophisticated enough for the aficionado. He frequently choreographs for arts institutions around the world, but his own dance group and center are located in my backyard — fabulous Brooklyn, New York. Today we’ll be examining his organization’s Web site: www.markmorrisdancegroup.org. The Mark Morris Dance Group includes the company and a school. The site’s homepage showcases both, plus its location (the Dance Center building),

Westchester Land Trust
September 1, 2008

Nonprofit staff and board members share a common passion for their organizations’ work and often speak to each other as “insiders,” using jargon or shorthand for the programs and issues they work on. For instance, social service organizations might talk internally about “at-risk” audiences or “partner organizations.”