Web Design

The Great Schlep
March 1, 2009

For fundraisers, 2008 was a year of change and challenge. Plummeting endowments, budget cuts and other lows added pressure to bring in new money while spending even less than before.

ASPCA Unveils New Grassroots Program
February 12, 2009

The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) today unveiled ASPCAAmbassadors.org, an new online network which will give ASPCA supporters across the country the chance to become an “ASPCA Ambassador.”

GlobalGiving Launches 'Operation: Give Love'
February 10, 2009

President Barack Obama has called on Americans from all walks of life to embrace a new spirit of change and community service. This Valentine's Day, Americans have an opportunity to heed this call by joining the ranks of GlobalGiving Cupids — special individuals who give back to those in need and inspire others to do the same.

Mark Morris Dance Group
November 1, 2008

If you’re a fan of dance, you’ve probably heard of Mark Morris. His witty, inspired choreography is celebrated for its thoughtful relationship with musical accompaniment and exceptional craftsmanship. Morris’ work is accessible to the dance novice but sophisticated enough for the aficionado. He frequently choreographs for arts institutions around the world, but his own dance group and center are located in my backyard — fabulous Brooklyn, New York. Today we’ll be examining his organization’s Web site: www.markmorrisdancegroup.org. The Mark Morris Dance Group includes the company and a school. The site’s homepage showcases both, plus its location (the Dance Center building),

Westchester Land Trust
September 1, 2008

Nonprofit staff and board members share a common passion for their organizations’ work and often speak to each other as “insiders,” using jargon or shorthand for the programs and issues they work on. For instance, social service organizations might talk internally about “at-risk” audiences or “partner organizations.”

Web Watch: Seedco
July 1, 2008

This month we’re looking at seedco.org, the Web site of Seedco, a national nonprofit that creates new and sustainable economic opportunities for low-income Americans. We anticipated a site that reflects the organization’s principles of community, progress and results. What we found was one that offers solid information about the organization itself, but lacks some of the more compelling aspects of online engagement that inspire a donor to invest.

Web to the Max
June 1, 2008

The Web is fast-paced and dynamic. Blogs, YouTube, social media, RSS feeds and online communities are changing the way nonprofit organizations engage their constituencies. But it takes time and resources to maintain an organization’s Web site — let alone implement Web 2.0 strategies. And the progression of Web-based tools for constituency engagement leaves some professionals scratching their heads.

More Than Just a Warm Fuzzy
March 1, 2008

With just the click of a mouse, shoppers can buy nearly any product online — from groceries to cars, from insurance policies to home loans. And potential donors can form intimate relationships with the nonprofit organizations of their choices — getting information, registering for events and responding to other calls to action, and, ultimately, making donations or, better yet, signing up for automatically deducted monthly giving programs.

Nevada Cancer Institute
March 1, 2008

This month, we’re looking at the Web site for the Nevada Cancer Institute, the only comprehensive cancer center in Nevada. The site for the Nevada Cancer Institute, which opened its doors in 2005, touts its high-quality, state-of-the-art treatment and care, innovative research, and compassionate staff. And while we don’t know how local residents perceive this nonprofit, its Web site certainly seems to reinforce its claims of excellence.