Strategic Planning

For a number of years, I attempted to take up golf. I say “attempted” inasmuch as after three rounds of lessons and many hours invested, I never really got beyond the frustration level of competence. It’s a great game. You’re often in beautiful settings with the opportunity to spend time with people you like. So, why didn’t I do better?...

Let’s face it—there’s a plethora of information out in the vast cyberspace about different types of technologies available to help improve your nonprofit. It can all get a little confusing, can’t it? But it all comes down to what your nonprofit it looking to improve. Are you looking to create more brand awareness to drive more donations? Let’s take a look at a tool out there that we’ve all heard of, but (maybe) are not taking advantage of...

Don’t forget fundraising compliance. It’s easy to fall into the trap of thinking that moving your fundraising campaign online means the rules don’t apply. Who rules and manages the Internet? If a donor decides to give to you online, that’s on them, right?...

We see mergers in the business world as a tool to promote efficacy and productivity within the organization, but does this hold same for nonprofits, too? According to the “Chicago Merger Study,” it does! If you think about it, nonprofit organizations work almost the same way as for-profit business do; the difference is that nonprofits are generating funds to go directly to their mission and cause...

The National Park Foundation is commemorating the National Park Service’s 100th anniversary with its $350 million Centennial Campaign for America’s National Parks...

It’s no surprise that many nonprofits turn to the Internet to meet fundraising goals and connect with potential donors. But, does using the Internet for fundraising pose any legal issues? For example, if you have a nonprofit in Pennsylvania, but your online fundraising post reaches a donor in California, is your nonprofit now conducting business in California?...

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...

Over the years, we have worked with hundreds of major-gift officers. Some are good, some are not so good and some are extraordinary. We’re working with a number of extraordinary ones right now. The other day, I asked one of these great MGOs to tell me what a typical day looks like, so I could share it with you to give you an idea of how an extraordinary MGO goes about her day...

A year or so ago, I joined 20 organizations with a monthly gift. And (sneaky me), I gave them a card that was going to expire a month later. I then tracked what organizations did in terms of “thank you” letters and actions to try to get me back...

The day after Thanksgiving, the holidays hit full-force. And it’s not just the radio stations blasting “Here Comes Santa Claus” every half hour—it’s the shopping frenzies of Black Friday and Cyber Monday. Thankfully, (no pun intended) for the past four years, we’ve had a day to shift the focus away from materialism and back to the true spirit of the holidays: Giving Tuesday...