Strategic Planning

It’s Time to Let Those Donors Go
May 22, 2017 at 9:43 am

Letting go… It’s not always easy, is it? Anyone who has had to take their child to college or end a relationship knows saying goodbye is never easy. It’s also not easy for you as a major gift officer (MGO) when a donor, who you have been stewarding and cultivating over time, no longer meets the criteria as a major donor...

When Is the Best Time to Ask for a Monthly Gift?
May 22, 2017 at 9:40 am

When fundraisers ask me this, the answer is: no better time like the present! And, you should be asking all the time! The more you ask, the more monthly donors you’ll generate...

Between Pandering and Ignoring
May 18, 2017 at 10:59 am

When we seek to get the attention of a philanthropist to give to our cause, how do we go about it? The approach you choose will materially affect your level of success and has everything to do with how you view your donors...

Monthly Donors, You Complete Me
May 16, 2017 at 10:14 pm

I once had a great mentor who would regularly share hard truths on me. Once, for instance, when I was dating the wrong guy, he told me that it was like I’d “lost the steering to my own damn car.” He was right. Well, I think we sometimes need that kind of tough love in the nonprofit sector, too. How are you steering your fundraising program for success?...

Measuring for Impact: It’s Not a ‘One-Size-Fits-All’
May 16, 2017 at 11:43 am

These days, it’s simply not enough to want to make a difference. More recently, donors are more and more interested in finding out how their contribution to a charity influences its overall success. And who could blame them? The nonprofit sector is growing at a rapid pace, with over 1.5 million nonprofit organizations to-date...

NPP Leadership Conference: Last Chance to Register
May 16, 2017 at 11:34 am

We are officially one day away from our beloved NonProfit PRO Leadership Conference! We are ecstatic to meet everyone and throw on a great show. With that said, today is the last day to register for the conference. We still have a few spots available, so please take advantage of this and secure your spot before it disappears...

10 Reasons to Attend the NonProfit PRO Leadership Conference
May 15, 2017 at 10:35 am

It’s just about that time of the year. We are officially two days away from the annual NonProfit PRO Leadership Conference, and honestly, we could not be more excited. We not only have an impressive line-up of speakers—who just happen to be some of the most prominent thought leaders in our industry—but we also have some great activities throughout the day!...

NPP Leadership Speaker Profile: Paul D’Alessandro
May 12, 2017 at 10:35 am

Do you want to learn more about engagement and revenue? I think it’s something we’d all like to learn about. I don’t know if there is such a thing as too much engagement or too much revenue. In the nonprofit sector, it’s never enough—especially when you’re going all-in for a cause you care...

Fundraising Is Sales; Ask These Questions
May 11, 2017 at 11:12 am

Have you ever heard that quote in the title? If not, you might want to brush up on your sales skills. It could be the difference between getting a donation or not. Let’s set the record straight, I’m not diminishing fundraising as just “sales.” I’m elevating sales as a process and technique to help us be more successful in our fundraising...

NPP Leadership Speaker Profile: David Acup and Kira Marchenese
May 11, 2017 at 10:49 am

Our market is changing, isn’t it? Not to say print is dead, but our industry has entered the digital era where almost everything is available electronically and new technologies are popping up like dandelions! To thrive in this new environment, we need to be adaptable—to always be able to acclimate to the changing market...