Strategic Planning

Make Video a Powerful Tool, Not a Wasted Resource
June 7, 2017 at 10:04 am

We are huge proponents of video—carefully planned video with a clear objective. In most campaigns that are focused on major gifts, we are not big fans of a fundraising video, unless there is a reason that prospective donors can’t see impact of the client’s work firsthand...

Manifesto: 3 Tips for Adopting a Growth-Hacking Mentality
June 6, 2017 at 10:57 am

In the nonprofit sector, we wear a lot of hats. We all do it anyway because we care about the mission. We are a passionate bunch. But let’s face it, despite our passion, we all need to get a lot accomplished with a limited budget and limited time to do so. We also need to recognize that cross-team collaboration is vital to fulfilling the mission. Enter growth hacking for nonprofits...

#NPPTrendingNow Ep. 4: All About Donor-Advised Funds
June 2, 2017 at 11:13 am

This week, we received lots of love on our April cover story about donor-advised funds, followed by Pamela Barden's blog post, where she shares three things to consider when fundraising is no longer "fun," and Pamela Grow's blog post, where she shares her thoughts on donor-centricity vs. community-centric fundraising...

AFP International Conference Attendees Share Thoughts on Diversifying Your Board, Donors, Methods
June 2, 2017 at 10:37 am

Last month, the NonProfit PRO team attended the 2017 Association of Fundraising Professionals’ International Conference, which took place in the beautiful city of San Francisco. While we walking around the exhibit area, we saw something that caught our eyes—a diversity board! The Alford Group, a professional consulting partner helping board leaders, organizational management and community…

Pass the Data
June 1, 2017 at 11:52 am

Applying data mining techniques in our fundraising programs has been with us for at least a decade. It’s getting a lot more attention lately, as nonprofits seek out more dollars from their donors—with some success. Data mining is no longer a unique fundraising idea...