Strategic Planning

Set an Example: Leading Successful Fundraising Teams
November 6, 2017 at 11:54 am

I have had the good fortune to personally experience many examples of great leadership. Regrettably, I’ve also seen firsthand the way poor leadership can negatively impact fundraising results. Bad leadership results not only in poor morale (as in the Rensselaer example), but also in ineffective execution and, ultimately, the underfunding of vital philanthropic missions...

Sidestepping the Season of Sameness
November 6, 2017 at 11:43 am

It’s nearing the end of the year, a time when we come together and celebrate family, faith and the fact that our donation could be matched two to five times, if we act now, now, now!...

10 Steps to Finding New Donors for Your Nonprofit Organization
November 2, 2017 at 12:27 pm

Each year, approximately 10 percent of your nonprofit donor base will attrite naturally through death, moving or just not giving any longer. Then, you add lapsed donors on top of that natural attrition, and you are looking at an eroding donor list. Sound familiar?...

Start by Asking ‘Why?’
October 31, 2017 at 10:36 am

Nonprofit leaders are constantly hearing about how important impact and outcomes are to funders. Articles with titles like, “Study: A Nonprofit’s Impact Is the Most Significant Consideration to Funders,” and “Why Outcomes, Not Output, Is the Key to Nonprofit Sustainability,” are everywhere...

Get to Know Your Volunteers as Individuals
October 31, 2017 at 10:24 am

People volunteer for many different reasons, which mean they also have different motivations for lending a hand. Regardless of the reason, if someone is willing to lend their time and talents to your organization, you should take the time to get to know them as individuals…

5 Ways Charity: Water Uses Storytelling to Inspire More Giving
October 27, 2017 at 12:00 pm

“Any brand of toothpaste is peddled with far more sophistication than the life-saving work of aid groups,” Nicholas Kristof once wrote. Nonprofits and social enterprises, unsurprisingly, struggle to compete with brands that collectively spend billions on marketing. But some have more success. Charity: Water, a nonprofit that has raised more than $260 million for clean…

Sorry, But Your 'To-Do' List Needs an Intervention
October 24, 2017 at 12:32 pm

It’s so important—and so hard—to have this conversation with you. But they said it would be best if we just ripped off the Band-Aid, so to speak, so here goes: Your "To-Do" list needs to go to rehab. Right now. Wait, don’t get up! Please sit down and listen. We’re telling you this because we all love you and want you to get the help you need. Here, just listen...

4 Tips to Improving User Experience for Nonprofits
October 17, 2017 at 10:43 am

Most nonprofit organizations face unique challenges when launching or simply optimizing an existing website. With so many audiences to engage—from members, advocates, donors and policymakers—content needs to resonate with a range of users, each with varying preferences, behaviors and world views...

Do Your Nonprofit Stories ‘Knock Their Socks Off’?
October 16, 2017 at 11:48 am

Unfortunately, in the nonprofit sector, sympathy is one of the most common feelings caused by sharing a story. We rush to share some facts and leave little room to connect with the person and their conflict. We simply end up feeling sorry for the person. That is not the kind of storytelling that causes listeners and readers to take action...

Are Your Employees Motivated?
October 13, 2017 at 8:20 am

In my experience, if you hire correctly, and orient and train employees the right way, you will have a happier staff. You need to work each day at providing a positive attitude toward each employee. Lead by example and encourage others to lead. Be a servant leader and understand leading begins with good following...