Strategic Planning

Tis the season of giving. And your nonprofit should be making the most of the season. Consider building your December fundraising campaigns around year-end campaigning. A focus on the holiday season make donors more excited to get involved—everyone loves holiday cheer...

It’s the holiday season: That time of year when things are busier, time seems to move faster and it’s easy to get overwhelmed. That’s why we’re here to get you a super short list of our top five rhetorical questions around holiday giving. Sure, you might know the answers already, which is why they’re rhetorical, but sometimes a little reminder is a good thing...

Many have called 2017 “the year of me.” In fact, we’ve heard the idea come up in a variety of conversations, and characterized in other forms, like the “you universe” or “the transformative me.” While there’s an unmistakable trend in the retail world this holiday season around self-gifting and a little more self-indulgence overall, there is another layer...

Do you have a successful program at your nonprofit organization? If so, how would you or how did you scale that program up? There has been little to no research on how nonprofits have successfully expanded social programs...

For most nonprofits, the year-end fundraising season almost always appears suddenly on your calendar. The kids are back in school, the leaves are changing and frost is now appearing daily on your windshields. You can almost feel it in the air that it’s time to start thinking and planning for your winning strategies for your year-end fundraising campaigns...

It’s your ultimate goal: To raise enough money for your organization to be healthy and prosperous … for as long as your important work is needed. Just like Spock said, “Live long and prosper!”...

We were listening to a presentation at the NonProfit PRO Peer-to-Peer Conference in Washington D.C. last week when the topic of “suggested fundraising” amounts came up. There is a lot of thought given to registration fees (don’t do it!) and minimum fundraising requirements...

It's not too soon as we race toward the year-end to begin to think about what your nonprofit team should know for 2018, regarding one of the essential elements of your marketing plan—social media. Even if you’re a nonprofit leader, and you delegate your marketing and social networking efforts to more junior staff, it is your responsibility to understand trends...

In an industry where 75 percent of revenue comes from individuals, it’s only logical that we should be putting people first in our marketing efforts. It’s time that fundraisers learn how to become great at people-based marketing. Sounds reasonable, right? So why aren’t more of us doing it?...

What does it mean to make it more personal? We don’t mean personalizing salutations, using segmentation or even using behaviorally triggered automated-marketing tools (although you definitely want to do all those things)...