Nonprofit organizations like The Wilma Theater in Philadelphia rely on the generosity of their supporters and patrons to maintain their missions, meet future objectives and fund their daily activities. Facing enormous competition and with limited budgets, marketing and fundraising efforts must be carefully crafted and targeted to provide the greatest potential return on investment. This article describes how The Wilma Theater undertook a geographic gap analysis project, with help from Azavea.
Sage North America announced several major enhancements to Sage Fundraising Online, its flexible fundraising and event registration connected service that helps nonprofits increase giving, participation, and overall support online. A nonprofit can use Sage Fundraising Online to create and embed donation, event registration, and personalized fundraising forms anywhere on the web to allow donors and participants to fundraise on their organization’s behalf.
Grizzard Communications Group and Convio Inc. announced that they have partnered on a new solution for nonprofit organizations that integrates Convio’s online marketing and fundraising platform and best practices model, known as Convio Go!™, with Grizzard’s direct response strategies and capabilities for implementing integrated campaigns. The new offering, Go! Forward, gives nonprofit professionals access to Convio’s online marketing tools and Grizzard’s direct marketing resources.
Sage North America introduced Sage Grant Management, a new Web-based grant receiving product that helps nonprofit and government organizations maximize their funding potential by tracking grants and providing transparency at the organization, program, and grant level. An integrated development and financial management solution, Sage Grant Management helps organizations strengthen collaboration, build pipeline management, and optimize success measures so they can better serve their missions, constituents, and communities.
Google wants in on the nonprofit technology front and is offering nonprofits a special way to use Google Apps. The Google blog outlines the program, which includes an application process to weed out those deemed unworthy.
Blackbaud announced it has entered into an agreement with O-matic Software to market Import-O-Matic™, an O-matic Software plug-in that greatly expands the data import capabilities of Blackbaud’s The Raiser’s Edge® fundraising software. The advanced importing features of Import-O-Matic help streamline data processing by increasing data entry efficiency and eliminating most of the manual steps required for data entry.
Monitor Institute has partnered with the John S. and James L. Knight Foundation to produce the new hands-on Community Information Toolkit: Building Stronger Communities Through Information Exchange. This U.S.-based resource is an easy-to-use set of tools designed to help organizational leaders assess the strengths and weaknesses of the local news and media environment, analyze the findings, and incorporate them in a plan to strengthen communities by improving the local information ecology.
The Salesforce.com Foundation, the global leader in integrating philanthropy and business, today announced the success of Playworks in using Salesforce CRM and the Force.com enterprise cloud computing platform to run its national nonprofit organization. Dedicated to support learning by providing safe, healthy and inclusive play and physical activity to schools at recess and throughout the entire school day, Playworks is exemplary of the Salesforce.com Foundation's 1/1/1 Model in action
To create a new fundraising platform for nonprofits designed to raise $50,000 for Alabama charities in its first year, a trivia contest seemed quite natural. Impact Alabama, a relatively new nonprofit, collaborates with colleges, universities and communities throughout the state to implement service projects to serve disadvantaged people. The college students who power these projects typically walk away with an enhanced sense of social and civic responsibility.
The Salvation Army discovered that nobody opened about half the printed annual reports it sent every year. So it decided to scrap the hard-copy version, moving to an all-digital one in 2009.
Because the digital content can be used in so many ways, it makes some of the high initial costs more cost effective.
More and more charities are doing what the Salvation Army has done, creating all-digital editions of their yearly reports. The new versions make liberal use of audio, animation, and video (watchable even on smartphones), rather than long, text-heavy articles.