EMERYVILLE, CA. – May 11, 2010 – Lyris, Inc., the online marketing expert, today announced that GuideStar USA, Inc., the leading source of nonprofit information, has deployed Lyris HQ to manage its online marketing campaigns. Leveraging Lyris HQ, GuideStar has completely revamped its email marketing program to better segment and engage its audience. Since launching Lyris earlier this year, the company has increased email deliverability by 12 percent.
The key to a winning Internet appeal is pretty simple—it has to grab the reader or viewer quickly.
The Web is what Jakob Nielsen, a prominent Web design experts, calls a "lean-forward" medium.
People lean forward when content hooks them. They do not relax. And if you fail to grab them with your video or words, they'll move on to something else.
That is why the most popular videos on YouTube are short and why Twitter succeeds despite its 140-character limit.
Apple's new iPad changes that dynamic.
Charleston, S.C. (May 4, 2010) – Blackbaud, Inc (Nasdaq: BLKB), the leading global provider of nonprofit software and services, today announced the launch of a new Nonprofit Leadership Circle, a group of employees who serve on nonprofit boards of directors, and several other employee-related philanthropic initiatives. Blackbaud is dedicated to its mission of making the world a better place both as a corporate citizen and as a catalyst for individual employees through a dedicated focus on philanthropy.