GuideStar Enables Nonprofits to Thrive With Lyris HQ
May 11, 2010

EMERYVILLE, CA. – May 11, 2010Lyris, Inc., the online marketing expert, today announced that GuideStar USA, Inc., the leading source of nonprofit information, has deployed Lyris HQ to manage its online marketing campaigns. Leveraging Lyris HQ, GuideStar has completely revamped its email marketing program to better segment and engage its audience. Since launching Lyris earlier this year, the company has increased email deliverability by 12 percent.

GuideStar is using Lyris HQ to send nearly half a million emails per month to donors, funders, researchers, educators and professional service providers that are passionate about nonprofit information. With Lyris’ unique segmentation capabilities, GuideStar sends eight to ten tailored emails a week to a range of professionals working with and in the nonprofit industry. Additionally, with Lyris HQ’s email deliverability analytics GuideStar has been able to fine tune content and clean email lists to better reach and engage its audience.

Will iPads Prompt New Form of Online Appeals?
May 11, 2010

The key to a winning Internet appeal is pretty simple—it has to grab the reader or viewer quickly.

The Web is what  Jakob Nielsen, a prominent Web design experts, calls a "lean-forward" medium.

People lean forward when content hooks them. They do not relax. And if you fail to grab them with your video or words, they'll move on to something else.

That is why the most popular videos on YouTube are short and why Twitter succeeds despite its 140-character limit.

Apple's new iPad changes that dynamic.

Blackbaud Launches Nonprofit Leadership Circle to Encourage Employee Volunteerism
May 5, 2010

Charleston, S.C. (May 4, 2010) – Blackbaud, Inc (Nasdaq: BLKB), the leading global provider of nonprofit software and services, today announced the launch of a new Nonprofit Leadership Circle, a group of employees who serve on nonprofit boards of directors, and several other employee-related philanthropic initiatives. Blackbaud is dedicated to its mission of making the world a better place both as a corporate citizen and as a catalyst for individual employees through a dedicated focus on philanthropy.