Software/Technology
How can you retain donor dollars in the wake of a crisis or disaster if your charity is not related to that crisis? In other words, suppose you are a breast cancer or Alzheimer’s charity in Houston or Florida just after hurricanes Harvey or Irma; donation dollars in these areas are currently going to The American Red Cross, the ASPCA and hunger organizations...
Let me share this story with you. When I worked at a big animal welfare organization with a huge donor base, we had several wonderful people in our “systems support/technology/IT” department. As manager of monthly giving, I had to have regular meetings with these great “techies...
In the nonprofit world, direct mail is still king when it comes to generating revenue. This is one of the few industries in which this is the case, and I can confidently say it isn't changing drastically in the near future. As a digital marketer, it's fascinating to me because this sector seems ripe for…
In the nonprofit world, direct mail is still king when it comes to generating revenue. This is one of the few industries in which this is the case, and I can confidently say it isn’t changing drastically in the near future. As a digital marketer, it’s fascinating to me because this sector seems ripe for […]
The Bill & Melinda Gates Foundation filed a lawsuit against a California-based software company today, alleging that the company failed to deliver on its promise to build a new software platform despite billing the Gates Foundation $2.8 million for the work. The Gates Foundation is suing Saama Technologies on claims of fraud, breach of contract, violations…
In this challenging economy, more and more nonprofits, magazines and even brick-and-mortar stores are cutting back on their marketing efforts to better focus on email marketing. Developing or continuing a relationship via email is a good way to further the mission of your organization with the inclusion of more tools in your toolbox...
Nonprofits aren’t immune. In fact, nonprofit organizations may be prime cyber-attack targets. Most collect and store sensitive data like emails, social security numbers, billing information and more. Despite this, nonprofits are often hesitant to make cybersecurity a priority due to the investment of time and resources...
We’ll explore how you, your staff, and your nonprofit will be transformed by using data over the next few years.
WhatsApp co-founder Brian Acton is leaving the Facebook-owned messaging app to start his own nonprofit business. Acton announced the decision on Facebook, of course: "After eight years at WhatsApp, I have decided to move on and start a new chapter in my life. I am very fortunate at my age to have the flexibility to…
For the first time ever, Charity Navigator and GuideStar are entering into a partnership. Under this collaboration, the two organizations will “work together and advance the discussion of impact measurement among nonprofit organizations, while minimizing burden on nonprofits...