Search Engine Marketing

Google Analytics can be overwhelming. Even if you use it regularly, it can often seem like a jumbled blur of strange numbers and labels. You know the information you need is somewhere in your account, you just can’t find out exactly where. It’s like when you were first learning to read. You stared at letters…

The tried-and-true way to create a website seems to be hiring a professional SEO (search engine optimization) consultant. That consultant will ensure your site has the right keywords in the right places and that articles from other sources are cross-posted to your blog. This approach is for the long game. What does that mean? Well,…

With all the modern channels to potential donors, learn the myriad of ways you can grow your list and engage new supporters.

In his Fundraising Summit presentation, consultant and CFRE Roy C. Jones laid out 10 secrets to acquiring donors online through digital technology.

Because your website is so important, we should consider some ways to evaluate and measure its success. Here are five key steps that can be easily measured with Google Analytics.

So much rides on our search engine rankings. In Canada, 3 percent to 6 percent of donated dollars go to international charities. It’s a very competitive marketplace for all nonprofits and extremely competitive for international charities. Advertising can be effective, but it’s also costly. Search engine optimization (SEO) allows us to capture the attention of the niche market of people who may want to make an overseas donation.

Say you’re launching a new political campaign or organization. What’s the first way people will try to find you? They’ll go to their trusty search engine and type in your name. It’s critical that your official website shows up in the first page of results, in the top few choices above the fold if possible. How do you make that magic happen? Here are some search engine optimization tips that will help you land at the top of the heap.

Is SEO now irrelevant? Definitely not. But it behooves us as fundraisers to take a long, hard look at how much it’s helping us expand our reach.

Your nonprofit is only as successful as its reach, and in today’s Internet-focused marketplace your reach is driven by your online presence. Accepting donations, tracking volunteers and promoting events are all done online. Without a formal search engine optimization (SEO) plan, your nonprofit could be left out of a lot of online searches.

Here are a few tips from iATS Payments to help your nonprofit get more attention and clicks online.

That's right — all that search data just went away for most nonprofits.