Retention

Trends in the Fundraising Sector
October 26, 2010

Analyzing trends in the fundraising world is important on many levels. It lets you know what's happening in the industry, what that may mean for the future and how it compares to the past. Studying trends also lets you know where you stand compared to other organizations, allowing you to pinpoint what your organization is doing well and what it needs to work on.

Second-Quarter Fundraising Remains Flat, Report Finds
October 12, 2010

Both fundraising revenue and donor growth remain flat from the first half of 2009 to the first half of 2010, according to the 2010 Target Analytics donorCentrics Index of National Fundraising Performance: 2010 Second Quarter Results report.

10 Creative Strategies to Cut Through the Clutter
June 15, 2010

During their presentation, “30 Ideas in 60 Minutes: Your Hour of Creative Power," at the Association of Fundraising Professionals Fund Raising Day in New York held last Friday, Jeff Brooks, creative director at TrueSense Marketing; Moira Kavanagh Crosby, president of MKDM; and Dennis Lonergan, president of Eidolon Communications, provided direct-response and online fundraising strategies to make your fundraising solicitations stand out from the crowd. Here, Crosby outlines her 10 strategies from the session.

The State of Direct Marketing and Integrated Fundraising
June 15, 2010

In the past 15 years, the number of public charities has increased from 600,000 to nearly 1 million. This increased competition, coupled with changing demographics, has resulted in declining acquisition rates, rising acquisition costs and declining retention rates.

12 Steps to Get Your Organization to Tomorrow
May 25, 2010

What if there were no new donors? That was the first question nonprofit veteran Roger Craver asked in his presentation, “Where It’s At! A 12-Step Program to Get You to Tomorrow,” at the first ever FundRaising Success Virtual Conference & Expo held last Thursday (and available on-demand until Aug. 24). Craver, founder of DonorTrends and editor of TheAgitator.net, said that is the reality today — with declining acquisition rates, rising acquisition costs, declining retention rates and declining income playing factors.

Get Past the First Date With Donors
May 1, 2010

It was a great first date. Your messages were spot-on; he was interested in what you had to say; there was an immediate connection. You're off to a great start. Now what? Nonprofits of all shapes and sizes struggle with retaining first-time donors. The first step — getting them in the door — is a big one, but all that effort will be for naught if you can't take the relationship to the next level.

Homer Simpson for Nonprofits
April 1, 2010

For too long, nonprofit marketers and fundraisers have decided how to communicate based on thinking grounded in direct marketing and economics. The problem with this approach is that it assumes people are coolly logical and make their decisions about supporting a cause based on a rational, linear thought process. We've laid out the cases for why our causes matter based on facts and numbers.

Fundraising Stars
February 1, 2010

Matthew Bregman
director of development
El Museo del Barrio

Since Matt Bregman's arrival at El Museo del Barrio in spring 2006, private giving has soared from $2 million in FY02-05 to more than $6 million last year. But as impressive as those numbers are, it's not always just about numbers. According to Julián Zugazagoitia, director and CEO of El Museo del Barrio, Matt's leadership made it possible to reopen the museum to the public after a $35 million renovation.