Retention

Fundamentals of Donor Retention
March 9, 2011

Three fundraising professionals tackled donor retention in the session “Fundamentals of Retention — The Types of Programs & Associated Creative Offerings to Effectively Retain Donors” at the DMA Nonprofit Federation’s 2011 Washington Nonprofit Conference.

3 Simple Steps to Donor Retention
January 1, 2011

Take these three steps to donor retention if you're at the helm of a one-person development and marketing shop or smal nonprofit organization.

5 Fundraising Trends for 2011
December 28, 2010

At the Direct Marketing Fundraisers Association Year-End Luncheon, veteran fundraising expert Roger Craver, founder of DonorTrends and editor of The Agitator, shared five fundraising trends to get on top of in 2011.

Trends in the Fundraising Sector
October 26, 2010

Analyzing trends in the fundraising world is important on many levels. It lets you know what's happening in the industry, what that may mean for the future and how it compares to the past. Studying trends also lets you know where you stand compared to other organizations, allowing you to pinpoint what your organization is doing well and what it needs to work on.

Second-Quarter Fundraising Remains Flat, Report Finds
October 12, 2010

Both fundraising revenue and donor growth remain flat from the first half of 2009 to the first half of 2010, according to the 2010 Target Analytics donorCentrics Index of National Fundraising Performance: 2010 Second Quarter Results report.

10 Creative Strategies to Cut Through the Clutter
June 15, 2010

During their presentation, “30 Ideas in 60 Minutes: Your Hour of Creative Power," at the Association of Fundraising Professionals Fund Raising Day in New York held last Friday, Jeff Brooks, creative director at TrueSense Marketing; Moira Kavanagh Crosby, president of MKDM; and Dennis Lonergan, president of Eidolon Communications, provided direct-response and online fundraising strategies to make your fundraising solicitations stand out from the crowd. Here, Crosby outlines her 10 strategies from the session.

The State of Direct Marketing and Integrated Fundraising
June 15, 2010

In the past 15 years, the number of public charities has increased from 600,000 to nearly 1 million. This increased competition, coupled with changing demographics, has resulted in declining acquisition rates, rising acquisition costs and declining retention rates.