5 Steps for Effective Donor Cultivation
April 15, 2011

Talisma Fundraising's Dan Germain offers five steps for effective donor cultivation on the heels of a poll revealing optimism in the fundraising sector.

How Welcoming Is Your Donor-Welcome Package?
April 7, 2011

Competition is stiff — new mail solicitations arrive every day. Through the mailbox or the inbox, organizations must build a connection with their donors right from the start to begin long and fruitful relationships. Here are seven ways to improve your welcome package ... and ultimately improve retention.

Fundamentals of Donor Retention
March 9, 2011

Three fundraising professionals tackled donor retention in the session “Fundamentals of Retention — The Types of Programs & Associated Creative Offerings to Effectively Retain Donors” at the DMA Nonprofit Federation’s 2011 Washington Nonprofit Conference.

3 Simple Steps to Donor Retention
January 1, 2011

Take these three steps to donor retention if you're at the helm of a one-person development and marketing shop or smal nonprofit organization.

5 Fundraising Trends for 2011
December 28, 2010

At the Direct Marketing Fundraisers Association Year-End Luncheon, veteran fundraising expert Roger Craver, founder of DonorTrends and editor of The Agitator, shared five fundraising trends to get on top of in 2011.

Trends in the Fundraising Sector
October 26, 2010

Analyzing trends in the fundraising world is important on many levels. It lets you know what's happening in the industry, what that may mean for the future and how it compares to the past. Studying trends also lets you know where you stand compared to other organizations, allowing you to pinpoint what your organization is doing well and what it needs to work on.