At the sixth annual Bridge to Integrated Marketing and Fundraising Conference held in National Harbor, Md., last week, two fundraising professionals shared 11 best practices and discussed how implementing them helped the Coast Guard Foundation (CGF) and Lighthouse International achieve tremendous results.
Most donors don’t set out to lapse. In fact, many don’t know they have lapsed. Some stopped giving because their income changed, they have new interests or you unintentionally irked them. But others will give again (and again) if you help them remember what made them support you in the first place.
Three fundraising professionals tackled donor retention in the session “Fundamentals of Retention — The Types of Programs & Associated Creative Offerings to Effectively Retain Donors” at the DMA Nonprofit Federation’s 2011 Washington Nonprofit Conference.
At the Direct Marketing Fundraisers Association Year-End Luncheon, veteran fundraising expert Roger Craver, founder of DonorTrends and editor of The Agitator, shared five fundraising trends to get on top of in 2011.
Analyzing trends in the fundraising world is important on many levels. It lets you know what's happening in the industry, what that may mean for the future and how it compares to the past. Studying trends also lets you know where you stand compared to other organizations, allowing you to pinpoint what your organization is doing well and what it needs to work on.
During their presentation, “30 Ideas in 60 Minutes: Your Hour of Creative Power," at the Association of Fundraising Professionals Fund Raising Day in New York held last Friday, Jeff Brooks, creative director at TrueSense Marketing; Moira Kavanagh Crosby, president of MKDM; and Dennis Lonergan, president of Eidolon Communications, provided direct-response and online fundraising strategies to make your fundraising solicitations stand out from the crowd. Here, Crosby outlines her 10 strategies from the session.
What if there were no new donors? That was the first question nonprofit veteran Roger Craver asked in his presentation, “Where It’s At! A 12-Step Program to Get You to Tomorrow,” at the first ever FundRaising Success Virtual Conference & Expo held last Thursday (and available on-demand until Aug. 24). Craver, founder of DonorTrends and editor of TheAgitator.net, said that is the reality today — with declining acquisition rates, rising acquisition costs, declining retention rates and declining income playing factors.