Public Relations

Ice Bucket Challenge Was a Hot Idea
October 1, 2014

Did you take the ALS Ice Bucket Challenge? Even if you didn’t, I’ll bet you at least talked about it. Sure, the crazy-viral, social-media-based fundraiser has its critics. But come on! It was creative. It was fun. It was engaging. It was nothing short of a phenomenon! Wow!

BlogSpot: Donors Wonder Where Their Money Goes
November 1, 2012

One real reason renewal rates, retention rates and long-term loyalty stubbornly remain so abysmally low is because donor scepticism has been left to fester. What an opportunity.

I Am Awesome. You Are Awesome.
April 1, 2012

Yes, we need to keep developing networks of peers and supporting each other. We need to keep patting ourselves on the back and giving out awards for excellence and "badges of awesomeness." However, I think the time has come for us to do more. We must start 
to change the negative public perception of this 
profession.

Who Do You Represent?
August 17, 2010

It's 2010, and it's getting easier to tell the story about the people you serve. All you need is a cheap Flip Video camera, a social-media platform and a few solid questions to ask. The story is just waiting to be told. Unfortunately, it's much harder to tell a story your donors will identify with.

Are You Nurturing the 4 Fundraising Babies?
August 3, 2010

At the 2010 Bridge Conference in National Harbor, Md., last Wednesday, Tony Elischer, managing director of Think Consulting Solutions, said fundraisers should focus on the third “R” — rewriting, as in rewriting how you think and how you fundraise. To do that, he proposed looking at fundraising as four babies — brave baby, baby and the bathwater, looking to the future baby, and fully managed baby — in his keynote presentation, “Futurology 2010: Focus, Determination & Transformation."

Fundraiser of the Year
February 1, 2010

Miriam Isserow
development consultant/
former development director
Women Empowered Against Violence

Truth be told, it was this nomination from Lauren Hines, development director at the Council for Court Excellence and a colleague of Miriam Isserow's, that prompted us to go with the "superhero" theme for this year's awards.

Rising Stars
February 1, 2010

Christina Johns
senior manager of DRTV and social networking
International Fellowship of Christians and Jews

Christina Johns came onto FS' radar last year when she pitched an idea to write about social networking in regard to nonprofit organizations. We were impressed with how 
comfortable she was with a subject that was so new to the sector and one that was causing all kinds of angst among even the most 
daring fundraising pros. She has an impressive and easy grasp of (and genuine passion for) the social-
networking milieu — its possibilities, its limitations and the strategies needed to make it work.