Public Relations

The World Deserves Better Nonprofit Ad Campaigns
March 15, 2016 at 11:35 am

It seems like you can't go a minute without some mention of the election in our 24-hour news cycle, which got me thinking, how does a brand compete with the deep pockets of presidential candidates for attention? This must be especially hard for nonprofit brands with limited resources. It's frustrating to me that many nonprofit…

5 Opportunities to Boost Giving, Donor Loyalty and Job Satisfaction
February 25, 2016 at 10:44 am

Take it from our peers in the field: Most communications and development teams aren’t communicating, cooperating or collaborating with each other. Team goals often are quite different, with the two departments sometimes working at cross-purposes, unknowingly sabotaging fundraising results. But there’s good news: This disconnect is fixable. That’s the solid-gold takeaway from the 1,600 nonprofit…

How Behavior Leads to Belief
February 17, 2016 at 10:06 am

At Turnkey, we often say, “Behavior leads to belief.” I am glad that we are typically on a webinar when we say that, as the phrase is often met with disbelief. I present at my best when the eye-rolling is invisible to me. What we mean by that phrase is that if we can elicit a behavior from an individual, that individual will form a narrative about why that behavior makes sense....

Goodwill Billboard Tells Locals to Stop Putting Clothes in Donation Boxes
January 28, 2016 at 9:46 am

Goodwill Industries of San Joaquin Valley is taking a stand against competitors with a billboard that reads, "Say yes to Goodwill and say no to the box." The billboard is posted at the intersection of Thornton Road and Hammer Lane in Stockton, Calif., and will rotate to a new location every two months through June.…

At What Point Does a Fundraising Ad Go Too Far?
October 2, 2015 at 9:51 am

Is "poverty porn" making a comeback? That's the term that some people used back in the 1980s to describe attention-grabbing fundraising ads. Back then, the media was filled with images of starving African children in desperate need of food, seemingly all alone in the world. And folks in the West were invited to save them…

Think You Can't Afford PR? You Can't Afford Not to Do PR
August 19, 2015 at 1:11 pm

It wasn’t that long ago that public relations was something most nonprofit organizations thought they couldn’t afford. They tried to get by with PR volunteers instead of a paid public relations professional staff. Some nonprofits confused public relations with advertising, and tried to get it pro bono from local ad agencies...

Inside a PR Disaster
July 15, 2015 at 6:00 am

One of the world’s largest restaurant chains is weathering a public relations storm. Last week, authorities raided the home of Subway spokesman Jared Fogle in connection with a child pornography investigation. Fogle famously dropped 245 pounds on a diet of Subway sandwiches and made more than 50 commercials for the company over 15 years. Since…

Does Your Community Know Your Organizational Story?
June 5, 2015 at 3:32 pm

Do you ever think about how much the community knows about your organization? The truth is the community may know your name, but is not aware of the depths of what your organization has done or will do.

The Importance of Marketing Yourself
May 22, 2015

Don't ever forget to market yourself. You are your most important product and key to your ultimate institutional success. No less than 100 percent daily effort will do. People are watching you—and you set your own performance bar.