Postal

How to Save on Postage When Rates Increase in July
June 7, 2022 at 11:12 am

USPS postage rates are set to increase on July 10, 2022. This is a large increase. It’s not all bad news since direct mail is still very effective and driving response. We just have to get more creative to save on postage.

What’s Included — and Not Included — in the Postal Service Reform Act
March 9, 2022 at 12:32 pm

After passing the House Feb. 8 in a bipartisan vote, 342-92, the Postal Service Reform Act passed the Senate Tuesday with another bipartisan vote of 79-19. It now will move to President Joe Biden’s desk where it is expected to be signed. Here’s an overview of what’s in the final bill — and what’s not.

5 Ways To Save on Nonprofit Postage in 2022
February 1, 2022 at 1:11 pm

Direct mail is extremely effective for nonprofit fundraising. With ever-increasing postage rates, it can eat away at your donations. You should not stop sending direct mail, but there are some things you can do to decrease the amount of postage you pay. The less postage you pay the more donation dollars go toward your organization.

How To Perform a Database Cleanse
October 15, 2021 at 1:11 pm

When it comes to direct response, data is truly your most valuable asset. But far too often, nonprofit databases are filled with random (and often meaningless) fields while also failing to track and report on key data fields for the purpose of analysis and strategic planning.

How to Boost Direct Mailing Results
September 12, 2017 at 4:07 pm

USPS postage rates are set to increase on July 10, 2022. This is a large increase. Our last postage rate increase, which was also a historic, was in August of 2021. It’s not all bad news since direct mail is still very effective and driving response. We just have to get more creative to save […]

Personalization: Good, Bad and Just Plain Ugly
June 13, 2017 at 11:40 am

Dialogue with your donors, clients or prospects begins with good data; we all know that one tenet of direct mail—garbage in and out. When we go to the mailbox, a treasure trove of information on fun, as well as vital information, awaits us. Some good, some bad and at most, lame or even useless...

How to Supercharge Your Direct Mail ROI
May 10, 2017 at 10:27 am

USPS postage rates are set to increase on July 10, 2022. This is a large increase. Our last postage rate increase, which was also a historic, was in August of 2021. It’s not all bad news since direct mail is still very effective and driving response. We just have to get more creative to save […]

USPS Gets OK for 2017 Price Increase
November 18, 2016 at 8:00 am

USPS prices are going up in 2017. First Class mail goes from 47 to 49 cents on Jan. 22, with other products seeing varying price increases. On Tuesday, the Postal Regulatory Commission (PRC) approved all postage raises USPS requested, except for special services price adjustments...

3 Innovative Envelope Ideas to Shake Up Your Direct Mail
August 30, 2016 at 11:20 am

In a mailbox that’s a little less crowded than just a few years ago, there’s still a daunting task at hand for fundraisers: how to stand out to the prospective member or donor. Even with a full box of exciting tools at your disposal, the good ol’ envelope is still just an envelope, right?...

Postal Service Debuts Digital Mail in New York
November 20, 2015 at 10:27 am

U.S. Mail goes digital in Gotham this week. Residents and businesses in several New York zip codes are being introduced to the Informed Delivery app, which—every day at 8 a.m.—emails them pictures of the front of mail envelopes being delivered to them later in the day. The pilot program works through the My USPS website…