Personalization: Good, Bad and Just Plain Ugly
June 13, 2017 at 11:40 am

Dialogue with your donors, clients or prospects begins with good data; we all know that one tenet of direct mail—garbage in and out. When we go to the mailbox, a treasure trove of information on fun, as well as vital information, awaits us. Some good, some bad and at most, lame or even useless...

USPS Gets OK for 2017 Price Increase
November 18, 2016 at 8:00 am

USPS prices are going up in 2017. First Class mail goes from 47 to 49 cents on Jan. 22, with other products seeing varying price increases. On Tuesday, the Postal Regulatory Commission (PRC) approved all postage raises USPS requested, except for special services price adjustments...

3 Innovative Envelope Ideas to Shake Up Your Direct Mail
August 30, 2016 at 11:20 am

In a mailbox that’s a little less crowded than just a few years ago, there’s still a daunting task at hand for fundraisers: how to stand out to the prospective member or donor. Even with a full box of exciting tools at your disposal, the good ol’ envelope is still just an envelope, right?...

Postal Service Debuts Digital Mail in New York
November 20, 2015 at 10:27 am

U.S. Mail goes digital in Gotham this week. Residents and businesses in several New York zip codes are being introduced to the Informed Delivery app, which—every day at 8 a.m.—emails them pictures of the front of mail envelopes being delivered to them later in the day. The pilot program works through the My USPS website…

Catholic Charities USA Chooses Merkle for Direct Mail Gift Processing and Donor Services
June 11, 2015 at 1:50 pm

Catholic Charities USA (CCUSA) has selected Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, to manage its direct mail gift processing and donor service requirements. Merkle RMG's features include mail processing, scanning, imaging, data entry, exception services, and call center and email management. The three-year contract began in October 2014. Since 1910, CCUSA…

Engage Conference Spotlight: 'The Biggest Sin Is Doing Nothing'
April 3, 2014

At the DMA Nonprofit Federation's 2012 Washington Nonprofit Conference, Gretchen Littlefield, president, nonprofit and government, at InfogroupOpens in a new window, and Angel Aloma, executive director of Food For The PoorOpens in a new window, discussed postal and tax topics and urged each and every fundraiser in attendance to take action and make his or her voice heard. Aloma, ever the passionate speaker, really drove his point home: "The biggest sin of all is the sin of doing nothing."