Postal

When it comes to direct response, data is truly your most valuable asset. But far too often, nonprofit databases are filled with random (and often meaningless) fields while also failing to track and report on key data fields for the purpose of analysis and strategic planning.

When it comes to direct response, data is truly your most valuable asset. But far too often, nonprofit databases are filled with random (and often meaningless) fields while also failing to track and report on key data fields for the purpose of analysis and strategic planning. Maximizing your data potential can make all the difference […]

Dialogue with your donors, clients or prospects begins with good data; we all know that one tenet of direct mail—garbage in and out. When we go to the mailbox, a treasure trove of information on fun, as well as vital information, awaits us. Some good, some bad and at most, lame or even useless...

When it comes to direct response, data is truly your most valuable asset. But far too often, nonprofit databases are filled with random (and often meaningless) fields while also failing to track and report on key data fields for the purpose of analysis and strategic planning. Maximizing your data potential can make all the difference […]

USPS prices are going up in 2017. First Class mail goes from 47 to 49 cents on Jan. 22, with other products seeing varying price increases. On Tuesday, the Postal Regulatory Commission (PRC) approved all postage raises USPS requested, except for special services price adjustments...

In a mailbox that’s a little less crowded than just a few years ago, there’s still a daunting task at hand for fundraisers: how to stand out to the prospective member or donor. Even with a full box of exciting tools at your disposal, the good ol’ envelope is still just an envelope, right?...

U.S. Mail goes digital in Gotham this week. Residents and businesses in several New York zip codes are being introduced to the Informed Delivery app, which—every day at 8 a.m.—emails them pictures of the front of mail envelopes being delivered to them later in the day. The pilot program works through the My USPS website…

Catholic Charities USA (CCUSA) has selected Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, to manage its direct mail gift processing and donor service requirements. Merkle RMG's features include mail processing, scanning, imaging, data entry, exception services, and call center and email management. The three-year contract began in October 2014. Since 1910, CCUSA…

Robert Taub, acting chairman of the U.S. Postal Regulatory Commission, summed up the state of the USPS in 2015 during his DMA Nonprofit Federation Washington Nonprofit Conference keynote: "Very few people wonder if the mail will be there — it's always there and always has been … but will the mail be there in the future?"

At the DMA Nonprofit Federation's 2012 Washington Nonprofit Conference, Gretchen Littlefield, president, nonprofit and government, at Infogroup, and Angel Aloma, executive director of Food For The Poor, discussed postal and tax topics and urged each and every fundraiser in attendance to take action and make his or her voice heard. Aloma, ever the passionate speaker, really drove his point home: "The biggest sin of all is the sin of doing nothing."