Postal

USPS postage rates are set to increase on July 10, 2022. This is a large increase. It’s not all bad news since direct mail is still very effective and driving response. We just have to get more creative to save on postage.

After passing the House Feb. 8 in a bipartisan vote, 342-92, the Postal Service Reform Act passed the Senate Tuesday with another bipartisan vote of 79-19. It now will move to President Joe Biden’s desk where it is expected to be signed. Here’s an overview of what’s in the final bill — and what’s not.

Direct mail is extremely effective for nonprofit fundraising. With ever-increasing postage rates, it can eat away at your donations. You should not stop sending direct mail, but there are some things you can do to decrease the amount of postage you pay. The less postage you pay the more donation dollars go toward your organization.

When it comes to direct response, data is truly your most valuable asset. But far too often, nonprofit databases are filled with random (and often meaningless) fields while also failing to track and report on key data fields for the purpose of analysis and strategic planning.

USPS postage rates are set to increase on July 10, 2022. This is a large increase. Our last postage rate increase, which was also a historic, was in August of 2021. It’s not all bad news since direct mail is still very effective and driving response. We just have to get more creative to save […]

Dialogue with your donors, clients or prospects begins with good data; we all know that one tenet of direct mail—garbage in and out. When we go to the mailbox, a treasure trove of information on fun, as well as vital information, awaits us. Some good, some bad and at most, lame or even useless...

USPS postage rates are set to increase on July 10, 2022. This is a large increase. Our last postage rate increase, which was also a historic, was in August of 2021. It’s not all bad news since direct mail is still very effective and driving response. We just have to get more creative to save […]

USPS prices are going up in 2017. First Class mail goes from 47 to 49 cents on Jan. 22, with other products seeing varying price increases. On Tuesday, the Postal Regulatory Commission (PRC) approved all postage raises USPS requested, except for special services price adjustments...

In a mailbox that’s a little less crowded than just a few years ago, there’s still a daunting task at hand for fundraisers: how to stand out to the prospective member or donor. Even with a full box of exciting tools at your disposal, the good ol’ envelope is still just an envelope, right?...

U.S. Mail goes digital in Gotham this week. Residents and businesses in several New York zip codes are being introduced to the Informed Delivery app, which—every day at 8 a.m.—emails them pictures of the front of mail envelopes being delivered to them later in the day. The pilot program works through the My USPS website…