Personalization

When Should You Give Up on a Lapsed Monthly Donor?
April 24, 2017 at 9:06 am

A year or so ago, I joined 20 organizations with a monthly gift. And (sneaky me), I gave them a card that was going to expire a month later. I then tracked what organizations did in terms of “thank you” letters and actions to try to get me back...

15 Key Steps to Set Up a Charity
April 20, 2017 at 3:29 pm

Nonprofit charitable organizations are intended to operate for the public good. When a nonprofit charitable organization is qualified as tax exempt under Section 501(c)(3) of the Internal Revenue Code (IRC), donors can generally deduct their contributions to the charity on their tax returns. Donors are thus more likely to support charitable organizations that have an…

#GivingTuesday Donations on the Rise
April 19, 2017 at 2:53 pm

The day after Thanksgiving, the holidays hit full-force. And it’s not just the radio stations blasting “Here Comes Santa Claus” every half hour—it’s the shopping frenzies of Black Friday and Cyber Monday. Thankfully, (no pun intended) for the past four years, we’ve had a day to shift the focus away from materialism and back to the true spirit of the holidays: Giving Tuesday...

Wisdom from My Mom to Supercharge Your Fundraising
April 19, 2017 at 2:40 pm

My mother was known for having impeccable manners. At her memorial service, it seemed as if every other person who shared a memory talked about her manners. They did so not in a nitpicking way, but in a loving way. It seemed she always knew just the right thing to do to show her appreciation...

What Is the Most Important Position in a Nonprofit?
April 19, 2017 at 9:06 am

Leadership makes the difference! Of this, I have no doubt. Effective CEOs can transform an organization, and donors look to the CEO as a benchmark when considering a major investment. However, I believe that there is one leadership role more important to an organization—and more critical to its short and long-term success...

Questions I Have for Nonprofit Organizations (As a Donor)
April 5, 2017 at 9:01 pm

I get a lot of fundraising mail, which is good because to this fundraiser, that’s like food to a starving person. I receive great nourishment from other people’s mail (OPM)—creative stimulation, chuckles, thoughtful moments, emotional engagement, smiles and an occasional tear...

3 Tips for Creating Monthly Donor Promises
March 6, 2017 at 10:00 am

Whatever you do, keep it manageable and affordable for yourself. And make sure that the donor is okay with you recognizing them in the ways you promise them you will. Once you create these promises, you can start listing it whenever and wherever you promote the program...