Personalization

Keep Donors Coming Back With Memorable Swag Bags
June 23, 2017 at 9:08 am

Everyone loves getting free swag, particularly if it is unique and useful. Fundraisers are an essential way for organizations to raise money for their cause, and swag bags are critical to getting donors to the table and interested in your event...

Back to ‘A, B, C’ Nonprofit Major Gift Program Essentials
June 22, 2017 at 11:07 am

There’s no substitute for the basics, as boring and tedious as they may be. This is true with anything in life, and major gifts development is no exception. The basics are boring, but they’re fundamental to your success...

How Asking for Less Will Get You More
June 21, 2017 at 11:30 am

Most of us can identify with this experience: Agreeing to help out with a project or an organization, ending up more involved than we intended and vowing to say “no” to future requests. And yet, here I am, year after year, running tickets for Hot Times, Holy Enchilada and the other games of chance. The truth is, I fell prey to a technique we subscribe to at Turnkey to help our clients raise more money for their various missions...

Fundraisers Are Problem-Solvers
June 21, 2017 at 11:16 am

As development professionals, the level of service and excellence in which your organization delivers its mission impacts us directly. We must be ever-vigilant in observing and being proactive in solving situations...

New Technology Platforms Brings Together Foundations, Nonprofits for More Impactful Outcomes
June 15, 2017 at 12:16 pm

When it comes to a nonprofit organization’s mission, relationships are important. It is imperative for nonprofits to use everything at their disposal to reach their mission’s goals. It’s a known fact that technology is constantly evolving. It’s easy to think of technology and relationships as two separate entities, but what if we melded the two together to achieve “the bigger picture”?…

Be Sure It Is All About the Donor and Not All About You!
June 14, 2017 at 11:44 am

Fundraising is all about relationships: The depth and quality of relationships between donors and the institution—the organization’s staff. It is also all about numbers. You must have a certain number of donors at specific levels to meet your goal (unless you have one donor driving the project, but then you will most likely eventually have to worry about sustainability)…

Personalization: Good, Bad and Just Plain Ugly
June 13, 2017 at 11:40 am

Dialogue with your donors, clients or prospects begins with good data; we all know that one tenet of direct mail—garbage in and out. When we go to the mailbox, a treasure trove of information on fun, as well as vital information, awaits us. Some good, some bad and at most, lame or even useless...

Selling the Experience
June 13, 2017 at 11:25 am

There is a popular advertisement on television that must be working well, as it has been on for some time now. The Volvo ad is striking and memorable. It uses verses from Walt Whitman’s beautiful “Song of the Open Road...

Fundraiser, What Are You Selling?
June 8, 2017 at 12:01 pm

I was speaking recently with Dave Goetz of CZ Strategy, and our conversation turned to challenges facing nonprofit organizations. When he asked what I thought was the biggest challenge fundraisers had to deal with, I didn’t answer with the usual suspects...