Personal Fundraising Pages

3 Ways to Successfully Incorporate Independent Fundraising Events
March 10, 2014

Independent fundraising events, also known as DIY fundraising or third-party events, are emerging as a core strategy within peer-to-peer fundraising in large part to meet the wishes of donors. These programs are not replacing traditional peer-to-peer events, but supplementing them by allowing donors to fundraise on their own.

Study: Independent Fundraising Events Driven by Donor Happiness, Engagement
February 26, 2014

Charity Dynamics released the findings of its Independent Fundraising Event (IFE) Study demonstrating the emergence of IFEs as a core strategy for allowing donors to drive their engagement and support avenues. IFEs, also known as DIY fundraising, are donor-led peer-to-peer initiatives and often include virtual events, tribute campaigns or other grassroots activities.

More than half (57 percent) of organizations with existing IFE programs cite factors related to donor happiness or engagement as the driving forces behind their programs.

The Do's and Don'ts of Fundraising From Charles Best, Tim Ferriss and Alexis Ohanian
February 25, 2014

When Charles Best, founder and CEO of, and Tim Ferriss met on the wrestling mat in high school, they never imagined they'd be crowdfunding titans. Joined by Alexis Ohanian, Reddit co-founder and fellow crowdfunding champion, they shared insights on the world of fundraising during last week's live chat. Here are four commandments from these experts of crowdfunding: 1. Don't sweat the small stuff. 2. Do build a community. 3. Don't reinvent the wheel. 4. Do be bold.

Mobile Matters: The Impact of Mobile Technology on Peer-to-Peer Fundraising
December 26, 2013

At Artez Interactive, we wanted to know more about the impact of mobile devices on peer-to-peer, or “crowd-sourced,” fundraising campaigns. When individuals are motivated to ask their friends and social networks to donate to a cause, are those supporters using smartphones and tablets to help them fundraise? Similarly, are donors in peer-driven events giving through mobile-Web-enabled devices?

What Is the Future of Crowdfunding? 6 Emergent Trends for 2014
December 17, 2013

Here are six potential trends that I think will emerge over the next year or two in crowdfunding: 1. Success stories will spur the growth and acceptance of the entire space. 2. The rise of the niche platform. 3. Platforms will become more social. 4. Certain verticals will stand out. 5. The crowdfunding space will contract. 6. Peer-to-peer lending will go mainstream.

6 Tips From Valencia College Foundation for Virtual Fundraising Success
November 4, 2013

The Valencia College Foundation took its six-week fundraising campaign, First One, online using peer-to-peer fundraising to supplement its offline campaign activities. At the end of the day the foundation raised $203,817, which included a matching grant, recruited 152 fundraisers on 36 teams, and attracted 170 first-time donors.

Donna Marino, Valencia College Foundation’s donor stewardship manager, shared some points of the foundation's success as well as some important lessons to take into planning for the next campaign.

4 Do's and Don'ts When Running a Peer-to-Peer Fundraising Campaign
October 8, 2013

Here are the top don'ts of peer-to-peer fundraising, along with the corresponding do's for a successful campaign: Don't measure the campaign's impact and long-term value in a silo. Do think ahead — far ahead. Don't expect a commitment to fulfill without a well-conceived touch strategy to keep volunteers on track and motivated. Do keep in contact with your volunteers throughout the process. Don't repurpose other campaign creative and messaging and expect it to resonate with prospective donors. Do give each peer-to-peer campaign a unique look and message.

Getting Started With Independent Fundraising Events
September 5, 2013

Independent fundraising events (IFEs) are proving successful and lucrative for organizations of all shapes, sizes and missions. While it’s true that there are many benefits of starting one of these profitable programs, diving in carelessly ensures that you don’t maximize your revenue potential.

The 5 Don’ts of Sharing Your Fundraising Page on Twitter
April 4, 2013

Twitter is a micro-blogging social network that consists of individuals sending 140-character messages to either their entire networks or to individual followers. Its integration into other online services has slowly made Twitter a standard in online conversation and information democratization. As a fundraiser, this is a tool that should not be overlooked. Here are five don’ts when sharing your fundraising page on Twitter.