Personal Fundraising Pages
Fundraising software provider Blackbaud shared an interesting, interactive infographic on peer-to-peer fundraising. The infographic and accompanying 2013 Blackbaud Peer-to-Peer Fundraising Study look at the key performance indicators for walk, 5K, cycling and endurance fundraising events. Those KPIs are loyalty, donation, level and fundraising performance.
The unprecedented success of the ALS Ice Bucket Challenge does beg a few questions, of course. Will the ALS Association be able to retain those ice-bucket givers and convert them to regular donors? Or are they too adrenaline-motivated to go into the usual new-donor stream? How did they give? What kind of data was collected? How does an organization handle a huge and sudden spike in giving (aside from the obvious, “Why, happily, thank you very much”)? Where does the organization go from here? Can it replicate the giving surge with a campaign of its own making? (Probably not.) Or does it just thank its lucky stars and recognize this for the fluke that it was?
Let’s talk peer-to-peer (P2P) fundraising, shall we? I took part in a roundtable discussion at the 2014 Engage Conference by FundRaising Success that consisted of an open share of ideas on how to get a P2P campaign off the ground. I compiled five of the best ideas that you can implement quickly without much headache (or overhead)!
Online fundraising platform RallyBound recently unveiled the "Top 5 Wildest Nonprofit Fundraisers," highlighting five extremely creative — and successful — peer-to-peer fundraising campaigns.
As peer-to-peer fundraising continues to establish itself as a major pillar in the nonprofit sector, fundraisers must make sure they provide the best experience for their participants and volunteer fundraisers. And that starts with the website.
At the 2014 Bridge Conference, three fundraising professionals provided a checklist for launching a peer-to-peer fundraising run/walk/ride event. In their session "From Zero to 5K in 10 Months: The ABCs of Launching a Peer-to-Peer Based Run/Walk or Bike Ride," Sharon Kessler, interim director of special events at Children's National Medical Center Foundation; Hossein Noshirvani, executive VP and co-founder of Mationsoft; and Philip Schmitz, partner and CEO of CharityEngine, shared their insights.
The Engage P2P: Redefining Peer-to-Peer closing session promises to be a fast-paced and information-packed 45 minutes. Author and consultant Rachel Armbruster will lead a panel of four nonprofit fundraisers with backgrounds in peer-to-peer fundraising in a round-robin of quick tips and ideas. Rachel’s extensive background in nonprofit strategies comes from years of dedication to the […]
Will peer-to-peer donors give again? Will they become organization donors? We’ve debated this topic for years, and while jury’s still out on what to do with peer-to-peer fundraising donors, I think it’s time we started making some headway on this topic. Why now? The fundraising world continues to evolve, now more than ever with the emergence of crowdfunding. In my mind, crowdfunding is simply another, albeit new, term for fundraising.
Nervous about your crowdfunding campaign’s wobbly, uncertain success? Perhaps your campaign is not going as well as you expected or you’re not getting the traction and publicity that you thought you would. It’s not all lost. You can still change it!
Let’s look at what the common symptoms are for a failing crowdfunding campaign and what you can do to change how things are going.