Personal Fundraising Pages

Fall's Changing Colors
October 6, 2014

As pink takes over the landscape in honor of breast cancer awareness, it's a reminder of the important place P2P fundraising can have in your overall strategy.

The Heart of Peer-to-Peer Fundraising Operations
October 1, 2014

As peer-to-peer fundraising continues to establish itself as a major pillar in the nonprofit sector, fundraisers must make sure they provide the best experience for their participants and volunteer fundraisers. And that starts with the website.

10-Point Peer-to-Peer Event Checklist
October 1, 2014

Peer-to-peer fundraising events continue to grow in popularity across the nonprofit sector, and the most common form is the run/walk/ride event. They’re a great way to raise awareness, raise money, and actively engage participants and supporters. Plus, the participants and their friends do a large portion of the fundraising for you.

Peer-to-Peer Fundraising: Families and Friends and Peers ... Oh My!!!
September 17, 2014

While peer-to-peer fundraising has been amplified with the rise of the Internet and especially social media, the strategy itself is not new. As Eleventy Marketing Group's Angie Moore noted on her Navigating Off the Napkin blog last year, "This strategy has been around forever and has gone through a lot of shifts but continues to be a fantastic source of new donors, new volunteers and bottom-line revenue for organizations."

Iced Lightning
September 1, 2014

The unprecedented success of the ALS Ice Bucket Challenge does beg a few questions, of course. Will the ALS Association be able to retain those ice-bucket givers and convert them to regular donors? Or are they too adrenaline-motivated to go into the usual new-donor stream? How did they give? What kind of data was collected? How does an organization handle a huge and sudden spike in giving (aside from the obvious, “Why, happily, thank you very much”)? Where does the organization go from here? Can it replicate the giving surge with a campaign of its own making? (Probably not.) Or does it just thank its lucky stars and recognize this for the fluke that it was?