Personal Fundraising Pages

As a special thank-you to St. Baldrick's for participating in our conference and for all the great work the organization does, in addition to the personal nature of cancer organizations, I volunteered to start a fundraising campaign for St. Baldrick's … and participate in shaving my head for the cause.

In an exciting, two-part webinar series FundRaising Success is hosting in partnership with Blackbaud and Charity Dynamics, the ALS Association is providing an exclusive, inside look at what happened this summer and what has happened since the Ice Bucket Challenge.

"In my view, all fundraising is peer-to-peer." That's how Jeff Shuck, CEO of Plenty Consulting, opened his session yesterday at bbcon, Blackbaud's annual conference. "… It's not about who we know. It's about who they know."

As pink takes over the landscape in honor of breast cancer awareness, it's a reminder of the important place P2P fundraising can have in your overall strategy.

As peer-to-peer fundraising continues to establish itself as a major pillar in the nonprofit sector, fundraisers must make sure they provide the best experience for their participants and volunteer fundraisers. And that starts with the website.

Peer-to-peer fundraising events continue to grow in popularity across the nonprofit sector, and the most common form is the run/walk/ride event. They’re a great way to raise awareness, raise money, and actively engage participants and supporters. Plus, the participants and their friends do a large portion of the fundraising for you.

In its whitepaper, "Fundraising With Facebook," Artez Interactive provided three ways to improve peer-to-peer fundraising events with Facebook.

By now, anyone in the fundraising sector knows about the St. Baldrick's Foundation and its head-shaving events to raise money for childhood cancer research.

While peer-to-peer fundraising has been amplified with the rise of the Internet and especially social media, the strategy itself is not new. As Eleventy Marketing Group's Angie Moore noted on her Navigating Off the Napkin blog last year, "This strategy has been around forever and has gone through a lot of shifts but continues to be a fantastic source of new donors, new volunteers and bottom-line revenue for organizations."

In a little more than a month, FundRaising Success hosts its brand-new conference, Engage P2P: Redefining Peer-to-Peer Fundraising. We have a wonderful lineup of presenters and advisors, including Cassidy Richards, principal consultant at  online marketing agency and a sponsor of Engage P2P Charity Dynamics.