Mobile

In this webinar we discuss the fears surrounding mobile & text-to-give, interactive websites, and video… and how to overcome them.

Many people compose their e-mails for desktop viewing, while mobile viewing is simply an afterthought. However, you should be doing just the opposite. Mobile screens have more viewing limitations than desktops, and you don’t want to risk a large percentage of your recipients not being able to effectively read your message — especially when there are some minor, simple changes you can do before sending to make your e-mails more mobile-friendly.

Getting people to support their causes is a challenge many nonprofits face. However, the nonprofits that can mobilize a strong supporter base gain an increased ability to sustain funding and the means to spread a wider net of impact. Traditionally, building a supporter base has meant that organizations were simply good at spreading the word, but the advent of social and mobile technology has changed all of that.

How often do your supporters tell you that they want to hear more from you? What impact are your social-media efforts having on fundraising? Which solicitation methods leave your donors feeling great? The 2013 annual mGive Text Donation Study provides the answer to these questions and shows that text donations remain an overwhelmingly positive experience for donors. Supporters are increasingly finding out about text donation campaigns through social media. In addition, donors want to get more information about you through text messaging.

The mGive Foundation, the public charity supporting U.S. mobile donation campaigns, released its annual mGive Text Donation Study, a one-of-its-kind survey of text donors. The survey’s findings demonstrated both the durability of text donations and the growing integration between social media and text-based communication between nonprofits and their donors.

An executive from The Humane Society at Mobile Commerce Daily’s fourth annual Nonprofit Mobile Day said that as the nonprofit sees more than 30 percent of traffic coming from mobile devices, the company is taking a platform-agnostic approach to its Web content. The executive presented a look at the nonprofit’s mobile strategy during “The Humane Society of the United States: The Mobile Journey to Save Animals” session. The session also included a look at what the nonprofit has planned for the remainder of 2013.

Our phones are with us all the time, and any nonprofit can be engaging and fundraising with anyone all the time too. You just can't do this with a fundraising event.

There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, e-mail, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists, which in turn significantly increases your fundraising success. Below is selection of metrics to track and a brief explanation as to why.

When it comes to writing subject lines, many of us don’t know where to start or what works best. And then you add in the term “mobile-friendly” and forget it. By that point it’s easier to just string together random words, send and hope someone opens your e-mail. Here are six helpful tips for writing mobile-friendly subject lines that will get your e-mails opened.

This webinar shines a bright light on what can be a very positive future with mobile for engagement, education and fundraising.