Major Gifts

Fundraising: It's Not the Pitch
January 21, 2015

Major-gifts fundraising isn't about "the pitch." It's not about a presentation. It is about having a meaningful conversation with prospective donors to see if they share your values, mission and vision — aspirations to make a difference.

8 Great Fundraising Habits
January 14, 2015

Good habits are developed over time. By practice. By repetition. Build the strength of your fundraising program through good fundraising habits.

The Agony of Recording Your Moves
January 12, 2015

If you can keep up-to-date and make sure your records are clean and have good information, it will help you and your organization cultivate, steward and solicit your donors in the proper way.

Many Groups = Many Opportunities for Engagement
January 9, 2015

The next time you have a free moment, jot down the various groups you belong to and think about others in the same context. If you can relate to others on their interest level or group dynamic, you will have a better understanding of the proper beginning point to a successful relationship.

10 Steps to Starting A Major-Gifts Program
January 5, 2015

Doing major gifts right is a long and tedious process, and involves a lot of steps — steps that if not followed will undermine the major-gifts officer's ability to raise money.

Trusting the Process
December 8, 2014

Major-gifts fundraising is not rocket science. It's not quantum physics or brain surgery. It's very hard work, but it doesn't require a masters degree or doctorate, or a CFRE for that matter. I'm not putting any of those down, but successful major-gifts officers don't need any of that.