Hunger/Homelessness

Covenant House Emphasizes the Positive
February 12, 2017 at 4:53 pm

How can you get a donor to support your mission? With an email like this one, which puts the spotlight on the right place. Mailer Name: Covenant House Date Emailed: June 11, 2015 For decades, Covenant House has been dedicated to helping runaway and homeless kids. Its Bed for Every Kid’s Head campaign, supported by […]

The Pittsburgh Foundation Raises $1M in Record 4 Hours
December 9, 2015 at 10:42 am

The Pittsburgh Foundation raised more than $1 million to fight homelessness Tuesday in record time—four hours. This week marks the foundation's third Critical Needs Alert fundraising campaign. The focus is on solutions to addressing homelessness and housing insecurity. The online donation portal PittsburghGives.org opened at 8 a.m. By noon, more than 1,200 individual donors had…

Nonprofit Crowdfunds Homes For People In Need, Gives Donors Updates On Families They've Helped
July 9, 2015 at 1:57 pm

For donors who want to know exactly how their money’s being spent, there’s a new transparent nonprofit that allows its supporters to rest easy. New Story, an Atlanta-based group, identifies families in need, shares their struggles via moving video stories and then solicits donations from supporters. But what distinguishes this initiative from other similar-sounding ones…

New App-Based Nonprofit Aims to Fight Hunger
June 11, 2015 at 1:58 pm

One in every six people in America is food insecure. Meaning their access to food is limited by a lack of money. A new local nonprofit called 1Family 1Restaurant is trying to change that. 1Family 1Restaurant is a innovative new Web-based/mobile app program with a goal to cure family hunger in America.

Former Trader Joe’s Exec Opens Super-Cheap Nonprofit Supermarket
June 8, 2015 at 2:20 pm

On Thursday, June 4, a nonprofit grocery store called the Daily Table opened in Dorchester, Mass. The new store is notable for two main reasons: 1) It’s the baby of Doug Rauch, the former president of Trader Joe’s, which was recently named among America’s favorite supermarkets; and 2) The prices of many items are incredibly…

Brown-Bagging It
December 12, 2014

Food and hunger nonprofits City Harvest and Philabundance utilize the "brown paper bag" outer envelope technique in these direct-mail fundraising campaigns. In this video, I show viewers how each of these nonprofits gets donors engaged in the packages in different ways. For access to more mailings like the ones seen here, visit www.whosmailingwhat.com.

Full Course
July 1, 2013

City Harvest of New York City took a leap of faith when it decided to expand its anti-hunger programs. Teamwork and strong branding helped raise the funds it needed to be successful. The collaborative approach to developing messaging not only helps secure the City Harvest brand, but it creates an easier transition as donors mature in their relationship with the organization.