A one-week-a-year campaign that raises $200,000 over three years? Not bad.
More aggressive is increasing your development goal for that campaign to $100,000 in a single year.
There’s a gleam in Vaneeda Bennett’s eye that borders on mischievous and a lingering quality to her laugh that makes you wonder what she’s up to. What she’s been up to — for the past nine years, at least — is a major upheaval of the thinking in the development office at the American Diabetes Association. An upheaval that’s lead to a 100 percent cumulative increase across four development areas at the national, Virginia-based organization over the past eight years.
The American Lung Association currently is in the throes of redesigning, revamping and relaunching its Web site, www.lungusa.com. While the current site provides rich content on a whopping 60,000 pages, the infrastructure is very “last generation,” says Rusty Burwell, assistant vice president of the development division at the ALA.