Guerrilla Fundraising

The Ethics and Opportunities of Nonprofit Guerilla Marketing
July 19, 2018 at 11:13 am

We can see what the field really lacks is innovation or developing a new advertising technique that grabs attention and provokes like no other. In response to this need, nonprofits have slowly begun to adopt highly effective—but highly risky—ad schemes, known as nonprofit guerilla marketing campaigns...

Donation Trends By Channel: 2016 Donor Data Report
September 6, 2017 at 10:56 am

In an article written by Professor Brian Mittendorf of Ohio State University, he answered a particularly salient question: “Are nonprofits underinvesting in advertising?” He ranked the ad spending as a percentage of expenses of the “10 largest U.S. nonprofits (as ranked by Forbes) and the 10 largest U.S. for-profits (as ranked by Fortune),” only to […]

Giving Voice
April 1, 2010

Imagine thousands of people in 135 countries around the world, all raising their cell phones in the air at the same time and then simultaneously placing phone calls to world leaders to make a point about climate change.