Gamification

Invisible Walls: Avoiding 'Othering' in Your Outreach
June 21, 2021 at 10:01 am

One stumbling block we often see from organizations breaking into the digital fundraising space is that their focus can be narrow to the point of becoming “othering.” However, there are some simple adjustments you can make to your branding, messaging and outreach that will help avoid this...

Humble Bundle Has Something to Brag About: $100M to Charity
September 15, 2017 at 12:46 pm

Back in 2010, Jeffrey Rosen and John Graham were developing a game called "Overgrowth" and wanted it to get noticed online. If that was ever going to happen, they needed to do something innovative. "We wanted to come up with the craziest and best promotion we could think of," Graham said. The result was Humble…

6 Ways to Reverse the Peer-to-Peer Skid
August 2, 2017 at 10:28 am

America’s love affair with peer-to-peer fundraising events is well documented. Every year, thousands of organizations sponsor “a-thon events”—such as walks, runs and rides—in which their supporters act as their fundraisers...

Gamer Dies While Attempting 24-Hour Livestream for Charity
March 2, 2017 at 9:06 am

A Virginia man who died at home while playing a 24-hour video game marathon was part of an online livestreaming community where members sometimes go to extremes to build their audiences, experts say. Thirty-five-year old Brian Vigneault spent about 22 hours playing the online wargame "World of Tanks" on the streaming platform Twitch.tv. He told…

The Giving Movement: It’s More Than Just #GivingTuesday
February 27, 2017 at 10:54 am

Giving Tuesday has revolutionized giving days. A movement that started in 2012 by 92nd Street Y and the United Nations Foundation, Giving Tuesday aims to “celebrate and encourage giving during a commercially focused season,” Jessie Salpeter, senior digital account executive for Chapman Cubine and Hussey, said during the DMA Nonprofit Federation Conference...