Gamification

One stumbling block we often see from organizations breaking into the digital fundraising space is that their focus can be narrow to the point of becoming “othering.” However, there are some simple adjustments you can make to your branding, messaging and outreach that will help avoid this...

Extra Life partnered with DreamHack for Extra Life United Presented by DreamHack, which took place April 23-25, 2021.

In-person fundraising on hiatus while COVID-19 drags on, nonprofits shouldn’t just wait for the world to get back to normal. 

Livestreaming may be all the rage, but it remains seriously misunderstood (and underutilized) by nonprofits and brands alike.

2020 was going to be a big year for nonprofits and social good organizations. But things haven’t quite turned out as planned.

Capture and maintain supporters’ attention with these modern, technological tips.

Back in 2010, Jeffrey Rosen and John Graham were developing a game called "Overgrowth" and wanted it to get noticed online. If that was ever going to happen, they needed to do something innovative. "We wanted to come up with the craziest and best promotion we could think of," Graham said. The result was Humble…

America’s love affair with peer-to-peer fundraising events is well documented. Every year, thousands of organizations sponsor “a-thon events”—such as walks, runs and rides—in which their supporters act as their fundraisers...

A Virginia man who died at home while playing a 24-hour video game marathon was part of an online livestreaming community where members sometimes go to extremes to build their audiences, experts say. Thirty-five-year old Brian Vigneault spent about 22 hours playing the online wargame "World of Tanks" on the streaming platform Twitch.tv. He told…

Giving Tuesday has revolutionized giving days. A movement that started in 2012 by 92nd Street Y and the United Nations Foundation, Giving Tuesday aims to “celebrate and encourage giving during a commercially focused season,” Jessie Salpeter, senior digital account executive for Chapman Cubine and Hussey, said during the DMA Nonprofit Federation Conference...