Invisible Walls: Avoiding 'Othering' in Your Outreach
June 21, 2021 at 10:01 am

One stumbling block we often see from organizations breaking into the digital fundraising space is that their focus can be narrow to the point of becoming “othering.” However, there are some simple adjustments you can make to your branding, messaging and outreach that will help avoid this...

Humble Bundle Has Something to Brag About: $100M to Charity
September 15, 2017 at 12:46 pm

Back in 2010, Jeffrey Rosen and John Graham were developing a game called "Overgrowth" and wanted it to get noticed online. If that was ever going to happen, they needed to do something innovative. "We wanted to come up with the craziest and best promotion we could think of," Graham said. The result was Humble…

6 Ways to Reverse the Peer-to-Peer Skid
August 2, 2017 at 10:28 am

America’s love affair with peer-to-peer fundraising events is well documented. Every year, thousands of organizations sponsor “a-thon events”—such as walks, runs and rides—in which their supporters act as their fundraisers...