Fundraising

Registration Fee Bonfire
May 29, 2015

What if your event was born and raised on registration fees? How do you transition from them? I've seen and heard of some horrific stories of efforts to change to a no-reg fee environment. At least one nonprofit accomplished the switch successfully.

Joe Shaves His Head
November 26, 2014 at 4:34 am

FS Managing Editor Joe Boland shaves his head for The St. Baldrick’s Foundation.

Brown-Bagging It
November 13, 2014 at 9:00 am

Food and hunger nonprofits City Harvest and Philabundance utilize the "brown paper bag" outer envelope technique in these direct mail campaigns, each in its own way, to get donors engaged in the packages.

Engage P2P Promo
July 8, 2014 at 10:05 am

Join us in Washington, DC., on Oct. 21 for our inaugural peer-to-peer-focused conference, Engage P2P: Redefining Peer to Peer Fundraising.

Election 2010 Direct-Mail Analysis
November 30, 2010

With the dust beginning to settle after election 2010, now is a good time to take a look at the role direct mail played in how the parties and candidates raised money and turned voters out to the polls ... or not. As with every election, there were new movements and people wrestling for power, but the mail they sent was, with very few exceptions, pretty traditional.

A Premium (and Freemium) Arms Race
November 9, 2010

When you look at the incentives nonprofits have been offering over the years in their direct-mail appeals, it always seems the same: a hat, an umbrella, a sheet of address labels. But look away, then look back, and you'll see this perception is no longer entirely accurate.