Getting to the Heart of the Donor
October 1, 2010

There's much debate underway regarding the effectiveness of traditional fundraising sources. We're hearing a lot about social media, the importance of websites, emerging technologies and the transitioning of direct mail to electronic media.

10 Steps to a Successful Exhibit Program
September 28, 2010

As a fundraiser, you understand the importance of leveraging every budget dollar to produce tangible benefits. Art exhibits are a proven, cost-effective method of doing just that. Here are 10 steps to a successful exhibit program.

SU2C Announces More Than $80 Million Pledged So Far in Connection with Sept. 10 Fundraising Special
September 17, 2010

Stand Up To Cancer (SU2C) announced that in connection with the Sept. 10, 2010, simultaneous commercial-free telecast, more than $80 million has been pledged so far to accelerate groundbreaking research and bring new treatments to patients as quickly as possible. The telecast is available online at Donations can continue to be made online at and at 1-888-90-STAND (78263).

Online Giving Meets Social Networking
September 8, 2010

LATE last month, tens of thousands of runners who are registered for this year’s New York City Marathon got an e-mail from Mary Wittenberg, the president and chief executive of New York Road Runners.

She implored the runners to join a social networking Web site that Mr. Norton and three partners started in May that she says has the potential to revolutionize charitable giving. It’s called

Charity events get a fresh spark from yes the recession
August 31, 2010

No question: The lengthy recession has affected philanthropy big time. And not necessarily in a bad way. To attract the crowds that contribute the money, folks planning charity galas have been forced to step things up a notch. As a result, the social calendar is bursting with creative, innovative, never-been-done-before fundraisers that are pumping new life into a scene that had started to show signs of fatigue. Which doesn't surprise veteran observers. "Nonprofit organizations are nimble and responsive to the changes in Colorado's economic environment," says Sharon Knight, vice president and chief operating officer of the Colorado Nonprofit Association.

The Decathlon and LIVESTRONG(R) Launch Competition to Crown Wall Street's Best Athlete
August 26, 2010

NEW YORK, Aug. 26 /PRNewswire/ -- Beginning today, bankers, traders, advisors and analysts move rivalries from conference rooms and trading floors to the athletic arena as registration opens for The Decathlon - an athletic competition crowning 'Wall Street's Best Athlete.' Competitors from the world of high finance will converge on New York City on Sunday, October 10th to compete in 10 athletic events testing speed, power, endurance, and agility, while raising money to benefit LIVESTRONG - the Lance Armstrong Foundation, an organization founded by cancer survivor and 7-time Tour de France champion cyclist Lance Armstrong. 'Thanks in large

Giving more than cash
August 22, 2010

With the recession taking its toll on America's pocketbooks, businesses have also taken a hit, which has affected how most give to charities and non-profit organizations. Leigh Ann Underwood, business development director for Southern Bone and Joint Specialists, P.A., said employees often host their own fundraisers for local events. 'We are asked to sponsor so many events in our community. When we can't give

Stand Up to Cancer 'Teams' Up with CBS' Survivor for Online Fundraising Program to 'Challenge The Odds'
August 18, 2010

As part of a new long-term alliance, Stand Up To Cancer (SU2C) is gearing up for its next Team Fundraising Challenge by joining forces with one of television's most popular shows, Survivor on CBS. For the first time ever, Survivor will stand up and issue the "Challenge The Odds" Team Challenge with Stand Up To Cancer Ambassador and winner of Survivor: Africa, Ethan Zohn. Zohn, whose Hodgkin's lymphoma is in remission, appeared on CBS News's The Early Show this morning to announce the partnership and his new role as spokesperson for the Survivor team's SU2C fundraising efforts. CBS