ROCKFORD, Mich., May 14, 2009 — In an era when wired, indoor lifestyles threaten to consume natural outside inclinations, Merrell and the National Park Foundation (NPF) have partnered to get more people living active and outdoor lives. A long-term agreement, formalized today, represents a unique and synergized partnership between Merrell and the NPF that will work to make the National Parks more visible and invite more people to get outside and enjoy these natural resources. Merrell's involvement will include a wide variety of events at both the national and grassroots levels, partnership at local Merrell stores, special promotions and giveaways, and other broad outreach initiatives that will raise awareness of the parks and all that they have to offer.
April 29, 2009, The Chronicle of Philanthropy — The Nature Conservancy’s Plant a Billion campaign, to raise $1 donations—each dollar covering the cost of planting a tree in Brazil’s rainforest—has been among the most successful online fund-raising efforts to date, raising more than $830,000 in its first year.
PHILADELPHIA, April 16, 2009 — ACE USA, the U.S.-based retail operating division of the ACE Group of Companies, today announced that its environmental liability division, ACE Environmental Risk, has joined with American Forests, the nation’s oldest nonprofit citizens’ conservation organization, in a year-long campaign to improve the environment by planting 5,000 trees in five locations across the United States. In appreciation for its clients’ support in 2008, ACE Environmental Risk is making this donation as part of American Forests’ Global ReLeaf Campaign for the second consecutive year.
SAN FRANCISCO, April 9, 2009 — Sierra Club, America's oldest, largest and most influential grassroots environmental organization, announced it has joined Al Gore, the Alliance for Climate Protection and Surfrider in supporting Dot Eco LLC’s application to create a new “.eco” top level domain.
The McKnight Foundation is announcing today that it will spend an unprecedented $100 million over the next five years to attack global warming worldwide.
It sounds like something out of a movie. Hot on the trail of pirate fishermen illegally casting nets off the coast of West Africa in April, activists aboard Greenpeace vessel The Esperanza overtook the ship and occupied its mast and cranes for six days before Spanish officials intervened and declared its cargo illegal.
Direct mail is the only advertising medium that enables the sender to create a personal message. I did not say “personalized” — as in having the recipient’s name plastered all over the place, such as with return address labels or on a sweepstakes entry form. In this instance, “personal” means that the letter writer can make an intimate and emotional connection with the reader. As freelance copywriter Bill Jayme said, “In direct mail — as in theater — there is indeed a factor at work called the willing suspension of disbelief.”
In the search for a happy medium between esoteric jargon and more elementary copy, narrative could be the golden mean.
The National Audubon Society arrived at this crossroads in fall 2003. Faced with the challenge of mailing a letter that talked about the connection between members’ interests in conservation and science in an engaging way, Audubon turned to storyteller Carolyn Rapp.