Donor Segments

When Is the Best Time to Ask for a Monthly Gift?
May 22, 2017 at 9:40 am

When fundraisers ask me this, the answer is: no better time like the present! And, you should be asking all the time! The more you ask, the more monthly donors you’ll generate...

Key to the Vault: Getting the Rich to Donate
May 16, 2017 at 10:08 pm

Last week the New York Times published an article titled, “How to Get the Wealthy to Donate.” The piece began with the statement, “Wealthy people are selfish jerks. So are their children.” The article chronicled research that looked at the differences in charitable giving based on net worth. The conclusion of the research studies was clear, “Across a wide range of ages, wealthy adults tended to share less of what they had with others...

Get to Know Your Donors
April 27, 2017 at 9:17 am

While “winning the lottery” and “find that pot of gold” are nice strategies to dream about, there are some more practical things you can do to get a better understanding of who your donors are—and they won’t require any more expenditure of your already stretched budget...

First 100 Days of Trump Administration Changed a Pattern in Charitable Donations
April 26, 2017 at 10:58 am

In the past 12 months, more than 10 million people have visited Charity Navigator's website to check out our charity ratings. Many of those site visitors go on to make their donations directly on our site by clicking the “Donate To This Charity” button. We took a look at the donations made from Jan. 20…

Nonprofit Fundraising in the Internet Age: What You Need to Know
April 26, 2017 at 10:43 am

It’s no surprise that many nonprofits turn to the Internet to meet fundraising goals and connect with potential donors. But, does using the Internet for fundraising pose any legal issues? For example, if you have a nonprofit in Pennsylvania, but your online fundraising post reaches a donor in California, is your nonprofit now conducting business in California?...

Your Donors Are Your Partners
April 25, 2017 at 11:06 am

Your donors are not ATM machines and people you only communicate with when you need money. They are your partners, and you can’t do your work without them. Seeing your donors as your partners will help you with your donor relations and donor communication. Always keep your donor in mind. Show your donors how they’re…

The Future of Donor Acquisition Is Digital
April 25, 2017 at 10:53 am

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...

When Should You Give Up on a Lapsed Monthly Donor?
April 24, 2017 at 9:06 am

A year or so ago, I joined 20 organizations with a monthly gift. And (sneaky me), I gave them a card that was going to expire a month later. I then tracked what organizations did in terms of “thank you” letters and actions to try to get me back...