Donor Demographics

'Hipsters': Reaching the Next Niche Generation of Donors
September 28, 2010

"Hipsters" are a generation of highly educated professionals in their 20s and 30s who make increasingly disposable incomes. They were born under the watchful eyes of focus groups, and Google started as they began high school. Hipsters are your newest crop of donors, but how do you reach them?

Opening the Doors to Technology for Older Donors
September 14, 2010

The demographic sands are shifting — there will be an increasing number of older donors with more disposable income as the baby boomer generation matures, and those donors are going to have to use technology to support their nonprofit organizations of choice. With the likely long-term demise of checks as a method of payment, nonprofits are going to need to make sure their technology is incredibly easy to use so anyone can utilize it.

Older donors most generous
September 1, 2010

Baby Boomers and older donors are the most valuable givers and mainly give through the mail to nonprofits, which should focus their fundraising spending on the donors and giving channels that generate the biggest return now and perform the best, a new study says.

And donors prefer to give to charities that spend money on good management and fundraising, says Heart of the Donor: Insights into Donor Motivation and Behavior for the 21st Century.

The Nonprofit Sector’s Most Pressing Issues: The C-Level Exec’s Point of View
August 31, 2010

Fundraisers from all walks of life are encountering many challenges these days, but what do the C-level executives see as the most important issues facing the sector? At the Direct Marketing Association Nonprofit Federation’s 2010 New York Nonprofit Conference, three top nonprofit executives joined moderator Tom Harrison, president and CEO of Russ Reid, to discuss these issues in a two-part session, “Cracking the Shell: Open Dialogue & Discussion With America’s Top Nonprofit C-Level Executives on the Sector’s Most Pressing Issues."

Study Shows Disaster Giving May Appeal to Nongivers
August 30, 2010

A recent survey of donors by marketing firms Russ Reid and Grey Matter Re & Consulting resulted in numerous insights about how donors think and give. The survey asked about many aspects of the respondents' giving patterns, including donating in response to the appeal for funds in the wake of the Haiti earthquake earlier this year. For those of us who have been thinking hard about disaster giving recently, these data are helpful in answering the question of who might give in these situations, to what, and by what channels. Here are the points from the study about giving

Economic Forces Spur Older Fund Raisers to Reinvent Retirement
August 17, 2010

Saying goodbye after a long fund-raising career has rarely been easy.

These days, however, a growing number of fund raisers don’t face that challenge, even when they reach retirement age.

Instead, many older fund raisers are taking part-time jobs or volunteering, often at the institution where they held senior positions. And others are continuing to work full-time in new roles that demand less travel and stress.

Future Fund Engages Young Givers
July 14, 2010

As a member of the grantmaking committee of the Future Fund at the Community Foundation of Greater Greensboro, Dan Koenig, a lawyer at Connors Morgan Sinozich, learned a lot and made valuable contacts that have benefited his work as a member of the board of directors of Seven Homes, a local nonprofit that places children in foster homes and received a $1,000 grant from the Future Fund in 2009.