Donor Demographics

Women Give to Same Causes as Men, Study Finds
December 10, 2010

Do men and women give to different types of causes?

It turns out that women are just as likely, if not more likely, as men to give to every kind of cause, according to a study released this week.

But some charities do have an edge when it comes to seeking gifts from women. The largest gender difference the study found was in church giving: A third of women said they were more likely to support religious institutions over other causes, while only a quarter of men shared that view.

The New Culture of Giving
November 3, 2010

Hawaii’s people and businesses are as generous as ever, despite the economic slump.

But how local people and businesses give is rapidly changing and that transformation has some nonprofit leaders heartened, while others are worried. Optimists welcome the decay of what they saw as paternalistic philanthropy. These optimists see the rise of a new philanthropy in which individual donors are more empowered, and nonprofit success is rewarded with recognition and more donations.

Fundraising and the Backward Brain
November 1, 2010

We found eight distinct cases of hemispheric flip in direct-mail fundraising. Hemispheric flip is when the sides of the brain are incorrectly deployed: What should be rational decisions are made emotionally ... and vice versa.

Trends in the Fundraising Sector
October 26, 2010

Analyzing trends in the fundraising world is important on many levels. It lets you know what's happening in the industry, what that may mean for the future and how it compares to the past. Studying trends also lets you know where you stand compared to other organizations, allowing you to pinpoint what your organization is doing well and what it needs to work on.

Most Women Give More Than Men, New Study Finds
October 22, 2010

Women at every income level give to charity more often than men do—and they tend to donate more money on average than their male counterparts, according to a study released Thursday.

The study, conducted by researchers at the Women’s Philanthropy Institute at the Indiana University Center on Philanthropy, analyzed charitable-giving data from 8,000 American households.

Getting to the Heart of the Donor
October 1, 2010

There's much debate underway regarding the effectiveness of traditional fundraising sources. We're hearing a lot about social media, the importance of websites, emerging technologies and the transitioning of direct mail to electronic media.

Wealthy Blacks Give Most Donations to Education and Religious Groups, Study Finds
October 1, 2010

Wealthy black Americans are more likely to donate to educational institutions, religious organizations, and human-services groups than other affluent people, according to a new study.

Black donors who make at least $250,000 or who have $1-million in assets also tend to give anonymously and to nonprofits they know well, says Marguerite Griffin, national director of philanthropic services at Northern Trust Corporation, a financial-services firm in Chicago, which conducted the survey.

3 Top Analytics Techniques Every Fundraiser Should Know, Part 2
September 28, 2010

It’s impossible to target personalized messages and relevant communications to your donors if you first don’t know who they really are. But “how do you find out who your donors are?” Austin asked. The answer is crucial for identifying affluent donors for major-gifts campaigns and planned-giving prospects, as well as unearthing the proper marketing messages, corporate relationships — “Corporations want to work with organizations that have an overlapping market,” Austin said — and more.