Donor Demographics

Segment Snapshots
June 1, 2011

Different donor segments respond in different ways to different approaches. Successful fundraisers know that nuances in messaging can mean the difference between a gift and a gaffe.

Men and Women Differ in Causes They Support on Social Media
May 23, 2011

Women are more passionate than men about getting involved in nonprofit causes and paying attention to them through social-media sites, while men tend to view supporting causes through social media as a fad, according to a study released last week.

The study, which analyzed responses to an online survey completed by 2,000 Americans, was prepared by Georgetown University’s Center for Social Impact Communication and paid for by Ogilvy Public Relations Worldwide.

While both men and women put “feeding the hungry” and “supporting our  troops” as top causes, they differ on what else they consider important.

Seven-Figure Gift From Detroit Couple Spurs Discussion of African-American Philanthropy
May 10, 2011

A seven-figure gift to the Detroit Institute of Arts from former General Motors group vice president Roy Roberts and his wife, Maureen, has put a spotlight on the relative dearth of high-profile African-American philanthropists, Crain's Detroit Business and the Detroit Free Press report.

In recognition of the first seven-figure contribution to DIA by an African American, the museum will rename one of its galleries after the couple.

The Charity Divide: Study Shows Women More Generous Givers than Men
February 22, 2011

Next time you're out raising money for your favorite charity, you would do best to first hit up your female friends — or perhaps the wives of your male ones. Women, it appears, are much better givers.

According to a recent study by the Women's Philanthropy Institute at the University of Indiana, women are as much as 40% more likely to donate than men. What's more, women at nearly every income level are better givers. Not only do they give more often; they also tend to donate more.

5 Fundraising Trends for 2011
December 28, 2010

At the Direct Marketing Fundraisers Association Year-End Luncheon, veteran fundraising expert Roger Craver, founder of DonorTrends and editor of The Agitator, shared five fundraising trends to get on top of in 2011.

Next Generation of Canadian Giving Means Opportunity for Nonprofits
December 17, 2010

A research study into the charitable giving habits and attitudes of Canadians — the first of its kind for the Canadian market — reveals how donors of different generations learn about nonprofit organizations, their preferred channels for engagement, the most appropriate channels for fundraising, and who and what influences their giving decisions.