Donor Demographics

What strategies do you adopt to re-educate your support base, while continuing to attract the new — and younger — benefactors that represent your future? In the spirit of today’s 140-character, headline-news world, here’s my top 10 list.

On May 6 of this year, more than 300,00 donors gave more than $53 million to 7,000 nonprofits in 120 communities as part of Give Local America, making it the largest, single-day charitable crowdfunding event ever. Give Local America and nonprofit crowdfunding and technology provider Kimbia shared these stats and two infographics on Give Local donors.

Budget management and budget cuts are never easy, but becoming stagnant and not trying to change is not the answer.

Knowing how to effectively interact with the younger generation is imperative to successful fundraising efforts. Here are six tips to help you fundraise with the millennial generation.

Believe it or not, your donors actually have expectations based on specific character traits.

I have to know who you are if I hope to penetrate your busy world and earn a few minutes of your time to listen. Otherwise, I am just more white noise in a day already cluttered with too much babble that is easily ignored.

Millennials — young people in their 20s and early 30s — are changing the philanthropic landscape. They are bringing new expectations to charitable giving, and they are demanding new kinds of information from charitable organizations. Many nonprofits and workplace giving programs have not yet caught up.

Coming to terms with millennials’ expectations and demands is one of the most pressing tasks facing nonprofits. For many nonprofits and workplace giving programs, their continued success may well depend on it.

Like with most things in life, the key to generating solid data that will make a difference in your donor relationships and, subsequently, your fundraising is to go for quality over quantity.

Looking for volunteers for a good cause? You’re most likely to have success if you head to Utah. That’s according to a new survey from Gallup, which breaks down by state where Americans donate the most time and money to charity. Relatively low population states such as South Dakota, Vermont, Montana and Idaho topped a list of survey respondents who reported giving a donation and volunteering their time to an organization within the last six months.

Marketing agency Achieve and the Case Foundation developed a study on millennials. They thoroughly analyzed this generation’s participation in and connection to causes and nonprofit organizations. Based on the findings from this fantastic report, I came up with eight ways that nonprofits can engage millennial donors and volunteers. 1. Keep your information updated. 2. Make everything mobile-friendly. 3. Use social media and make your content shareable. 4. Don't forget email. 5. Provide multiple donation options. 6. Be authentic. 7. Provide unique ways to get involved. 8. Treat millennials like your other donors and volunteers.