Donor Demographics

Hispanic Heritage Month began Sept. 15, and I bet you have seen ads, social media posts, news stories and more talking about it. For those of you who have not yet considered doing outreach or fundraising campaigns geared toward the U.S. Hispanic market, here is some information that might encourage you....

A certain wealthy politician—whose name I won’t mention simply to avoid being part of the hype—has grabbed the attention of media with his hostile statements toward and about Mexicans. Although there are strong indicators showing the impact of his shocking statements among the Hispanic community, it’s still to be seen how much his position regarding immigrants can and will backfire ...

In a state with a moderate standard of living, Collin County, Tex., stands out. The suburban area north of Dallas has a median household income of more than $79,000, 64 percent higher than the state average. In September, Money magazine ranked the county seat, McKinney, the best place to live in America. But as a…

Join us to explore how to get your data organized, centralized and accessible to fundraisers and other personnel for effective use.

With all the modern channels to potential donors, learn the myriad of ways you can grow your list and engage new supporters.

This week, I want to talk about a few things I do know and how these things should impact our fundraising. Again, this isn't an exhaustive list, but rather what I recently have been grappling with.

Of course you should craft your appeals to resonate with the majority of your readers. But you should always allow for the possibility that something great could come from the most unexpected donors.

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share their nonprofit trends for 2015. Here are four trends on donor demographics.

How does your website look to your "silver surfers"? Let's define this audience as your 66+ aged online audience. Now we know that these supporters are just as likely to donate to you online as your younger crowd. And I bet they're much more likely to read your "Leaving a Legacy" page about your wills and bequests program. But is your font big enough? And how does your legacy page look on a tablet, which we know from other studies trends much older than smartphones.

This session helps you sort through data issues and offers ideas to avoid the typical traps, such as collecting it and then wasting it.