Data Mining

Determining the Ask
November 1, 2003

The struggling economy has made it a challenging time for fundraisers. With disposable income harder to come by, there are fewer dollars to be had and the same number of nonprofit organizations — or even more — competing for them.  

Tough economic times also mean there are more people who need the help that charitable organizations provide.

So how can fundraising professionals determine how much to ask from donors? What formulas should they use — or not use? What else should they consider when determining the “ask”?